NACCM | Wednesday: Forward to the Future

Wednesday, November 16th - BUILD NEW CAPABILITIES…Innovation, Social Media, Storytelling

Focus Area: STORYTELLING (9:00-10:00)
9:00	OPENING KEYNOTE: Tell To Win - Connect, Persuade, and Triumph with the Hidden Power of Story Peter Guber, Chairman and CEO, MANDALAY ENTERTAINMENT Group, Author, Tell To Win - Connect, Persuade, and Triumph with the Hidden Power of Story
10:15	Wednesday Welcome & Opening Remarks from Your NACCM Chairperson Janet LeBlanc, President, Janet LeBlanc + Associates
Focus Area: SOCIAL MEDIA & TECHNOLOGY (10:20 -11:45)
10:20	KEYNOTE: Leveraging Social Technologies to Grow Your Business with Existing Customers Becky Carroll, Author, The Hidden Power of Your Customers, Community Program Manager, VERIZON
11:00	Operational Excellence in Social Media Gina Debogovich, Senior Manager, Communities, Best Buy	11:00: So What Do You Do With 25,000 Conversations a Day Maribel Sierra, Director Social Media Listening and Engagement, Dell
Focus Area: INNOVATION & TOMORROW'S CUSTOMER (12:45-2:15)
12:45	KEYNOTE: It's 2012, Are You Customer Worthy? Michael R. Hoffman, Author, Customer Worthy, Customer Cartographer, Client x Client
1:30	Innovation and the Student Experience Sophie Vlessing, Senior Vice President, Strategic Marketing and Student Experience, Kaplan University	1:30: Learning from Infamous Customer Service Mistakes Robyn Tippins, Author, Community 101

For full descriptions, download the conference brochure