Marketing To Men, Women & Boomers

Marketing to Women

For session details, please download the brochure

mondaynovember12

9.00 | Why Marketing to Women Increases Y
Marti Barletta, Gender Marketing Guru and Author of Marketing to Women & PrimeTime Women™

10.00 | Invisible or Remarkable?
Seth Godin, Marketing Guru, Agent Of Change and Bestselling Author of The Dip, Small is the New Big and The Big Moo

11.30 | Sex and the Knee Replacement - Shape matters More than Size!
Sheryl Conley, Group President, Americas and Global Marketing and Chief Marketing Officer, Zimmer Holdings

12.30 | Luncheon

1.45 | Proceed to the Marketing to Women Track

1.45PM • Simple Inexpensive Ways to Create a Strong Brand and Engage a
Highly Desired Demographic
Rethink Breast Cancer:
Alison Gordon, Director of Marketing and Communications & Founding Board Member

2.30PM • Moving from Targeting the Age to Engaging the Lifestyle
Coty Beauty:
David Frederick, Director, Living Media & E-business

3.45PM • Successfully Marketing an Image to Moms and Families
Target:
Dean Kephart, Group Manager of Community Relations Marketing

4.30PM • An Exploration of Non-Traditional Marketing Techniques for Moms of 2007
McNeil Nutritionals:
Brian Lange, Assistant Product Director, SPLENDA New Products

5.15PM • Thought Leader Session

6.00PM • Cocktail and Networking Reception

tuesdaynovember13

9.00 | Branded "Infotainment": Using Video, Emerging Media and Virtual Worlds To Reach Consumers
Charlie Young, Coldwell Banker Real Estate, Senior Vice President

10.00 | Fifty: Greater Than the Sum of Its Parts
Marian Salzman, one of the world’s leading Trendspotters, Futurists and Author of the Next Now, Future of Men, Buzz: Harness the Power of Influence and Create Demand

11.00 | Networking Break

11.30 | Proceed to the Marketing to Women Track

11.30AM • Weddings > Newlyweds > Babies: Marketing to Women in the Mega Lifestage
The Knot Inc.
Carley Roney, Editor in Chief and Co-founder,

1.45PM • The Best Buy Concept – What She Really Wants
Best Buy:
Steve Trier, Research & Development “Urban Trendsetter” group

2.30PM • Big Brands Speak “Mom”: Case Studies in Marketing to Moms
Safeco Insurance:
Teri Lucie Thompson, Vice President of Marketing

3.45PM • The Generations of Mom: An Assesment of their Similarities and Differences
Boy Scouts of America:
Pat Wellen, Research Service Director

4.30PM • Conference Concludes

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Marketing to Women