In the 21st Century you must move beyond demographics when marketing to Men, Women and Boomers. Within each market their life styles, behaviors and attitudes shape decision-making and purchasing.

Psychographic marketing is crucial in a time when understanding your consumers' life stage is a MUST.

1. Is your 65 year old male: playing in second life, on the golf course, or using his nest egg to launch a new start-up?
2. Is your 40 year old female: a single mom, running a household of 5 or is she a cougar on the prowl buying her next loft in Soho?
3. Is your 27 year old male: playing XBOX 360, a blue color dad, or a metrosexual entrepreneur with at net worth of $15 million?

That is where we come in.

We've created this event with you and for you to address that need. Our headliner keynotes will focus on overarching topics critical to all segments and our afternoon tracks feature segment experts who will drill down into the challenges, trends and opportunities specific to each group.

No commitment necessary… you do not need to pick just one segment. You can bounce around to learn more about reaching, connecting, attracting and garnering loyalty with each of these sought after markets or stick to one. Either way, be assured that you'll hear from the experts that are shaping the next generation of marketing.

Understand how the hottest principles in marketing can be applied to capture the purchasing power of today's leading majority.