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Agenda at a Glance
Agenda at a Glance
Monday November 12, 2007
9.00 | Why Marketing to Women Increases Y
Marti Barletta, Gender Marketing Guru and Author of Marketing to Women & PrimeTime Women™
10.00 | Invisible or Remarkable?
Seth Godin, Marketing Guru, Agent Of Change and Bestselling Author of The Dip, Small is the New Big and The Big Moo
11.00 | Networking Break & Book Signing
11.30 | Sex and the Knee Replacement - Shape matters More than Size!
Sheryl Conley, Group President, Americas and Global Marketing and Chief Marketing Officer, Zimmer Holdings
12.30 | Luncheon
1.45 | Proceed to breakout tracks (click track name to view more detailed information)
| Men | Women | Boomers |
| 1.45PM | 1.45PM | 1.45PM |
| THINK LIKE A MAN (you will earn a customer for life) | Simple Inexpensive Ways to Create a Strong Brand and Engage a Highly Desired Demographic | Somebody Turns 50 every 7seconds…Could it Be One of Your Customers? |
| 2.30PM | 2.30PM | 2.30PM |
| Brand Management? Segmentation? Target Marketing? None of it matters if you don't get this right. | Moving from Targeting the Age to Engaging the Lifestyle | Targeted Experiential Marketing: A Case Study |
| 3.45PM | 3.45PM | 3.45PM |
| Conversational marketing: creating emotional connections and community | Successfully Marketing an Image to Moms and Families | Segmenting the Boomer Market for Fun and Profit: A more useful and effective way to group, and market to, Boomers |
| 4.30PM | 4.30PM | 4.30PM |
| LIVE New Focus Group Panel | An Exploration of Non-Traditional Marketing Techniques for Moms of 2007 | LIVE Boomer Focus Group Panel |
| 5.15PM | 5.15PM | 5.15PM |
| Thought Leader Session | Thought Leader Session | Thought Leader Session |
6.00PM | Cocktail Reception sponsored by /emmis/interactive
Tuesday November 13, 2007
9.00 | Branded "Infotainment": Using Video, Emerging Media and Virtual Worlds To Reach Consumers
Charlie Young, Coldwell Banker Real Estate, Senior Vice President
10.00 | Fifty: Greater Than the Sum of Its Parts
Marian Salzman, one of the world's leading Trendspotters, Futurists and Author of the Next Now, Future of Men, Buzz: Harness the Power of Influence and Create Demand
11.00 | Networking Break & Book Signing
11.30 | Proceed to Breakout Tracks (click track name to view more detailed information)
| Men | Women | Boomers |
| 11.30AM | 11.30AM | 11.30AM |
| The Truth Will Set You Free: Marketing Naturally Raised Meats | Weddings > Newlyweds > Babies: Marketing to Women in the Mega Lifestage | Banking on Boomers |
| 1.45PM | 1.45PM | 1.45PM |
| The Power of Brand Building and Reaching the Target Market | The Best Buy Concept – What She Really Wants | Partnership for Growth |
| 2.30PM | 2.30PM | 2.30PM |
| Understanding Word-of-Mouth Advocacy in Men within the Travel & Hospitality Industry | Big Brands Speak "Mom": Case Studies in Marketing to Moms | Boomers and Lifestage – A Compass for Reaching Your Boomer Target |
| 3.45PM | 3.45PM | 3.45PM |
| New Media and Music to Connect with your Consumers | The Generations of Mom: An Assesment of their Similarities and Differences | Acquiring Market Knowledge by Analyzing Customer Behavior Using Apt Segmentation |
4.30PM | Conference Concludes