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2008 Online Documentation

Untitled Document

This page will be used to provide paid delegates of the conference with access to any presentations that were not included in the conference documentation. Only paid conference delegates have permission to access IIR online documentation.

While these presentations were not available to be included in your conference documentation, IIR is pleased to make them available to all conference delegates through this web site.

You will need the freely available Adobe Acrobat Reader, which is available by clicking here. To access the presentations:

  • Click the title of the session
  • You can choose to view the file online or save the file to your computer
  • You can print the files and add them to your other conference material

What Makes Your Brand Special? Understanding How Investors
Select Investment Providers and Brand Equity in the Investment Industry

Brose, Rich
Kavencansky, Juraj

Research: How research helps build an extraordinary experience at Farm Credit Canada
Duczek-Reynolds, Heather

From Product to Marketing: The Role of Market Research in the Evolution of PayPal
Gromada, Matt

Bethpage Federal Credit Union
Hoppenstedt, Bob

Is Customer Experience Research Really Working at Winning Customers?
Lubin, Paul

Fact-Based Product/Service Development
Research Innovations Along the Development Pipeline

Schreuer, Richard
Garrity, Jim

Next Generation Alternative Investing:
Key findings from JPMorgan’s survey of major institutional investors

Whittemore, Annette

Free Press? Ways to Maximize Your Research Investment – Abstract
Whittemore, Annette