Co-Located with
Registration
Conference Agenda
Member Log-in
Embed
Welcome to Market Research Leadership
Produced in conjunction with Faculty From Mendoza College of Business,
Notre Dame University & The producers of The Market Research Event
The Future Market Research Leaders Education Series
Market researchers are coming from increasingly diverse backgrounds and education, and often require basic training to quickly get up to speed on fundamental MR knowledge and practice. With a curriculum designed and led in conjunction with Notre Dame University and leading MR practitioners, this 2 day course will provide the foundation for those new to the discipline of market research, it’s practices and applications. Stay tuned for the Market Research Leaders course details.
Course curriculum designed around these core themes:
- Defining problems and establishing objectives
- Methods and process review
- Creating a research mindset in your organization
- Thinking like a marketing manager
- Organizing a research function
- Optimizing relationships with suppliers
- Analyzing, interpreting and presenting results
- Wheel of research model
"Participating in this course with Notre Dame was foundational to my success as a market researcher. Techniques learned in the course have had a positive, lasting impact on the way we conduct research at Chick-fil-A."
Kelly Hunter
Consumer Insights, Chick-fil-A