Agenda at a Glance
Agenda at a glance
This content is hidden This content is hiddenThis agenda does not contain session descriptions. Download the full program for complete conference details. Plus, when you fill in the download form you will receive the 2011 Future Trends conference executive summary.
| Monday, March 19, 2012 | Pre-Conference Workshops | |||||
| 8:30 | Registration | ||||
| 9:00-12:00 | Workshop A: Developing Brand Building Apps to Last: Design, Information Architecture &
Findability Rick Gardinier, Senior Vice President, Chief Digital Officer & Shaun Quigley, Vice President, Digital Practice, Director, Brunner | ||||
| 1:00-4:00 | Workshop B: Best Practices in Creating Mobile Websites
Stephen Gates, Senior Creative Director, Starwood Hotels & Resorts | ||||
| Tuesday, March 20, 2012 | |||||
| 7:30 | Breakfast & Registration | ||||
| 8:30 | Official Conference Welcome & Keynote: Building Brands in the Mobile Medium Jeffrey Hayzlett, Celebrity CMO, Author of The Mirror Test and Founder of The Hayzlett Group | ||||
| 9:15 | Strategies to Measuring Mobile Impact on the Bottom Line Thomas Poole, Managing Vice President, Digital Mobile & Emerging Channels, Capital One Financial Corp | ||||
| 10:00 | Morning Networking & Refreshment Break | ||||
| 10:30 | EXPERT POINTS OF VIEW: Crowdsourcing the Hottest Topics in Mobile Marketing Carrie Chitsey, CEO, 3Seventy Joseph Cox, President, VMBC Brent Drake, Vice President, Sales & Marketing, Best Fit Mobile & Marketing | ||||
| 11:15 | The Future of Persuasion Jason Tester, Futurist, Institute for the Future | ||||
| 12:00 | Lunch | ||||
| Track 1: Strategy | Track 2: Mobile Experience & Engagement | |
| 1:00 |
The Mobile Traveler: Always On and Always Tethered Darin Wonn, Product Manager for Mobile Apps, Intercontinental Hotels Group |
Mobile Shopping: Increase Conversion With Your Apps and Mobile
Site |
| 1:40 |
Build Your Brand Through Short & Long Term Mobile Strategies Kim McNealy, Director, TurboTax Marketing Strategy, Intuit |
Replicating Your Website is Not Enough: Increasing Brand
Awareness By Building the Right Functionality Klemens Wengert, UX Architect Mobile and Connected Devices, Turner Broadcasting |
| 2:20 |
Mobile As An Enabler of Brand Experience Ronalee Zárate-Bayani, Digital Lead, Brand Experience, Taco Bell Corporation |
Building your Mobile Brand to Drive Awareness & Participation In
Social & Digital Campaigns Mike Hofman, Digital Managing Director, Glamour, Conde Nast |
| 3:00 | Networkinging & Refreshment Break | |
| 3:30 |
How Permission Mobile Marketing Powers Brand Engagement Thomas Labarthe, Alcatel -Lucent |
L'Oreal Maximizes Mobile Investment to Increase Loyalty and
Purchases Sarah Liang, Director of Interactive Marketing, L'Oreal USA |
| 4:10 |
Developing Brand Appropriate Multi-Screen (or Cross-Platform) Strategies Scott M. Jensen, Vice President, Digital Products / Apps, The Weather Channel |
Choosing a Partner for Mobile Marketing Strategic Services Melissa Parrish, Senior Analyst, Forrester Research |
| 4:50 | Close of Tuesday Sessions | |
| Wednesday, March 21, 2012 | |||||
| 7:30 | Breakfast | ||||
| 8:30 | Successful Mobile ROI – Learnings to Date Nick Sheth, Senior Director, Global Business Development, Gap Inc. Direct | ||||
| 9:00 | One Mobile Year
Kit Hughes, Philips Consumer Lifestyle | ||||
| 9:45 | Morning Networking & Refreshment Break | ||||
| 10:15 | Mobile: The Game Changer in Shopper Experience Catherine Roe, Head of Consumer Packaged Goods, Google | ||||
| 11:00 | Digital IQ & Shareholder Value Scott Galloway, NYU Stern Clinical Professor of Marketing and Founder L2 | ||||
| 12:00 | Lunch | ||||
| Track 1: Strategy | Track 2: Mobile Experience & Engagement | ||
| 1:00 |
Driving Mobile Commerce Experiences Iryna Newman, Mobile Marketing Manager, Groupon Michael Bayle, GM Mobile, ESPN |
Driving Transactions in Retail Grocery Through Mobile Julie DeWolf, Director of Retail Marketing, Sunkist Growers, Inc. |
|
| 1:40 |
Creating Value For Your Customers Through Mobile Mark S. Miller, Director of Marketing – Channel Strategy, Allergan , Inc. |
The Future of Augmented Reality Carrie Chitsey, CEO, 3Seventy |
|
| 2:20 |
Lessons from the Airline Industry: How Mobile Can Transform
Your Business Jonathan Stephen, Senior Producer, Mobile Products, JetBlue Airways |
Connecting With Consumers in a Next Generation Gaming
Environment John Koller, Director, Product Marketing, Sony Computer Entertainment America |
|
| 3:00 |
Site-Sound-Motion and Emotion: Engaging Consumers Across All
Devices and Channels Kim Luegers, Director of Mobile & Emerging Media, Pandora Internet Radio |
Next Generation SMS: From Message to Interaction Aria Finger, COO, DoSomething.org |
|
| 3:40 | Conclusion | ||