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| Agenda at a Glance For full agenda information, please visit: Day 1 Day 2 Day 3
Day One – November 14, 2007
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12:30
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Registration opens
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3G Americas Executive Briefing
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1:30
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Opening remarks from the Chair
Vicki Livingston, 3G Americas
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1:35
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Market assessment: The move to mobile broadband in the Americas
Chris Pearson, 3G Americas
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1:55
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To the EDGE and beyond: The EDGE evolution
Mark Pecen, Research in Motion
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2:20
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HSPA roadmap and performance
Hank Kafka, AT&T
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2:45
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Q&A session
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3:00
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Afternoon Break
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3:20
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HSPA+: extending the HSPA roadmap
James P. Seymour, Alcatel-Lucent
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3:45
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Long Term Evolution: beyond 3G - the LTE solution
Sten Andersson, Ericsson
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4:10
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Q&A session
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4:25
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Clear Path to the Future: Summary remarks by Chair
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Mobile Broadband Americas Opening Session
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4:30
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Opportunities resulting from Sprint's wireless broadband strategy
Ali Tabassi, Sprint Nextel
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4:55
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CASE STUDY: Improving methods for network optimization
Gur Lavie, Schema
Yaris Waits, Cellcom
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5:20
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Close of Day One
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 Day Two – November 15, 2007
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8:30
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Registration/morning coffee
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9:00
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Opening remarks from Chair
Teresa Kellett, Sprint Nextel
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9:10
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CASE STUDY: Achieving and sustaining rapid growth in mobile broadband
Sanjay Kapoor, Bharti Airtel Limited
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9:40
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Combining advanced mobile broadband technologies with innovative coverage solutions
Charlie Martin, Huawei Technologies, USA
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10:10
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Achieving Next Generation Mobility – How Down Under is coming out on top
Bill Obermeier, Telstra
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10:45
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Break
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11:15
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Proven strategies for choosing the best network investments for the future
William Huang, China Mobile
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11:50
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Generating ARPU growth through the convergence of wireless and wireline services
Susan A. Johnson, AT&T
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12:25
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CASE STUDIES: Winning strategies for deploying HSPA in Latin America
Guglielmo Noya, Telecom Personal
Marcelo Erlich, ANCEL
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1:00
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Luncheon for all conference attendees
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Track A: Technology
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Track B: Content, Strategy, & Marketing
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2:00
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Opening remarks from Chair
Jean-Louis Carrara, Gemalto
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Opening remarks from Chair
Erasmo Rojas, 3G Americas
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2:10
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PANEL: What will future networks look like and how will it affect your bottom line?
Jan Wan, Huawei
John Wick, Syniverse
Antonio Policek, Tektronix
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Making mobile commerce a profitable reality by capturing revenue and implementing the proper security technology
Hamilton Sekino, Diamond Management & Technology Consultants
Andrew J. Germano, AuthenTec
Brian Matthews, VeriSign
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2:45
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Strategies for overcoming the key challenges in evolving 1xEV-DO networks towards all-IP architectures
Erik P. Neitzel, US Cellular
Steve Vogelsang, Alcatel-Lucent
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Delivering mobile solutions that can drive up your ARPU
Youth market perspective: Michael Grossi, Helio
Intranet and extranet perspective: Darrell Jordan-Smith, Sun Microsystems
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3:10
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Challenges with LBS roaming across carriers and potential solutions
Narothum Saxena , US Cellular
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PANEL: The new frontier – Generating a sustainable boom in data revenue
Susan Brazer, Lionshare Media
Philippe Lozier, Rogers Wireless
Zev Yanovich, Microsoft Corporation
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3:35
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Break
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4:00
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How will the devices and handsets of the future raise market penetration and ARPUs?
Fern Gomez, Motorola
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Creating a data revenue boom and driving mobile data solutions in Latin America
Roger Solé, Vivo
Greg Santoro, NII Holdings
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4:25
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Strategies for capitalizing on subscriber identity management
Jean-Louis Carrara, Gemalto
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Significance of music content to compelling/successful mobile products
Seth A. Schachner, Sony BMG Music Entertainment
Marcus Owenby, AT&T Mobility
Alfonso Perez Soto, Warner Music Latin America
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4:50
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How to capitalize on the business mobility market
Lior Nir, Nokia
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Creating new strategies to increase the potential of MMS: Key factors to ensure its success
Juan Francisco Saavedra Plata, GlobalNET Mobile Solutions
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5:15
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Day two concludes
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 Day Three - November 16, 2007
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8:30
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Registration/morning coffee
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9:00
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Opening remarks from Chair
Colleen LeCount, Sprint Nextel
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9:10
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Mobile broadband - the Austrian way - a model for other markets?
Michael Krammer
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9:40
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Strategies for making mobile data applications ubiquitous to the modern lifestyle
Laurence Cooke, Bell Mobility
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10:10
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Building quadplay convergence into your entities strategic merger and acquisition plans
Joe Jasin, SK Telecom International
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10:40
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Break
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Track A: Technology
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Track B: Content, Strategy, & Marketing
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11:10
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Opening remarks from Chair
Karim Taga, Arthur D Little Austria
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Opening remarks from Chair
David Robinson, Rogers Communications
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11:20
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How to navigate the new competitive landscape and evolving business models
Karim Taga, Arthur D Little Austria
Jonathan Zufi, Smith Micro Software
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PANEL: Latest opportunities to raise the profitability of location-based services
Charnsin Tulyasathien, Sprint Nextel
Juan Carlos Olano, Geosoft USA Corp
Ram Mistry, Convey Communications
Isaias Sudit, LOC-AID Technologies
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11:50
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Capitalizing on the latest broadband wireless enabling technologies
David B. Gibbons, Magnolia Broadband
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Generating sustainable mobile advertising revenue
Brent Dusing, Cellfire
Joanna Peña-Bickley, Tracy Locke
Jonathan Bulkeley, Scanbuy
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12:20
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Strategies for achieving seamless fixed-mobile multimedia convergence
Bhumip Khasnabish, Verizon;
and Senior Executive, Verizon Wireless
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PANEL: Strategies for capitalizing on the latest trends in user generated content
Shawn Conahan, Intercasting
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12:50
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Luncheon for all conference attendees
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1:50
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South to North – Producing and packaging mobile content for the North American Latino market
Dean Fresonke, ClearSky Mobile Media
Amir Rajwany, Pocket Communications
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From niche to mass: Achieving scalability of mobile content in developing markets
Daniel Torras, Vantrix Corporation
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2:20
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CASE STUDY: Proven methods for delivering mobile broadband services in rural areas without breaking the bank
Klaus Ottenbreit, Sasktel
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Successfully moving to the next generation of pricing models
Claudio Taglienti, US Cellular
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2:50
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Conclusion of Mobile Broadband Americas
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