Download Brochure!Register Today!Opt inContact usHome
At a Glance Day One Day Two Day Three Who Should Attend Keynotes Speakers Pricing Venue and Travel Group Rates Sponsors Exhibitors Association Partners Media Partners

Agenda at a Glance

Wednesday, October 18, 2006: Pre-Conference Summits
Summit One - Mobile Marketing
Endorsed by:

.

Summit Two- Mobile TV
Summit Three- 3GPP Evolution
Endorsed by: 

.

8:45-9:00

Chairperson's Welcome and Opening Remarks

MOBILE MARKETING ASSOCIATION (MMA)

 

8:45-9:00Chairperson's Welcome and Opening Remarks

TELEPHIA, INC.
8:45-9:00

Chairperson's Welcome and Opening Remarks

ARTHUR D. LITTLE

 

9:00-10:00

Building a Successful Mobile Marketing Strategy to Reach your Customers and Attract them to your Brand

AIR2WEB, ENPOCKET, ILOOP MOBILE, UNIVISION COMMUNICATIONS
Moderator: VML

9:00-10:00

Technology Selection: Evaluating Standards and Best Practices for Delivering Premium TV Broadcasts to Mobile Devices

HARRIS CORPORATION, IP WIRELESS, QUALCOMM,
Moderator: RUTBERG & COMPANY, LLC

9:00-9:45

HSDPA Migration and Forecasting Timelines for Widespread
Commercial Deployment

GLOBAL MOBILE SUPPLIERS ASSOCIATION (GSA)

 

9:00-10:00

Establishing New Business Models and Revenue Share Agreements for the Next Generation of Consumer Reach

IPSH!, MOPHAP, SOAPBOX MOBILE, THIRD SCREEN MEDIA
Moderator: MOBILE MARKETING ASSOCIATION (MMA)

10:00-10:40

Revenue Generating Mobile TV Business Models: Determining
the Most Successful and Profitable Strategy

KTF, CONVISUAL

9:45-10:30

Aiming for the Fast Lane of the Mobile Data Highway - An HSDPA Deployment Case Study

MOBILKOM AUSTRIA GROUP SERVICES

10:40-11:10Networking and Refreshment Break10:40-11:10Networking and Refreshment Break
10:30-11:00Networking and Refreshment Break
11:10-12:10

Effectively Reaching Mobile Consumers: Mobile Marketing
Success Stories

GO2, SPRINT, THE WEATHER CHANNEL INTERACTIVE, ZINGY
Moderator: MARTECCHINI CONSULTING GROUP

11:10-12:10

Acquiring and Developing Compelling Content for Mobile TV

CURRENT ANALYSIS, ROUNDBOX, VIVA VISION, WAAT MEDIA

11:00-12:30

Planning and Engineering an HSDPA Network: Highlighting the Required Network Evolution to Support HSDPA Traffic – Case Study

TELIASONERA

12:10-1:30Networking Luncheon for Speakers and Attendees12:10-1:30

Networking Luncheon for Speakers and Attendees

12:30-2:00Networking Luncheon for Speakers and Attendees
1:30-2:30

Leveraging the Latest Innovations, Technologies and Platforms to Maximize Made for Mobile Interactive Content

QODE, MOBOT, NEOMEDIA TECHNOLOGIES, INC.
Moderator: WIRELESS WEEK

1:30-2:10

Examining the Regulatory Issues that Could Impact the Commercial Viability and Availability of Mobile TV Services

FLEISCHMAN AND WALSH, LLP, WILKINSON BARKER KNAUER, LLP

2:00-2:30

Accelerating Successful HSDPA Rollout while Maximizing
Capital Efficiency

ACTIX

2:30-3:00

Tapping into Wireless Subscribers Demographics, Geographic
Location and Content
Consumption to Optimize the Meaning of your Message

M:METRICS

2:10-3:00

Evaluating the Latest Mobile TV Trials and Services: Results
and Lessons

U-TURN MOBILE MEDIA GROUP, QUICKPLAY MEDIA

2:30-3:00

HSDPA Deployment and MIMO-OFDM in Long Term Evolution (LTE)

NORTEL

3:00-3:30Networking and Refreshment Break3:00-3:30

Networking and Refreshment Break

3:00-3:30Networking and Refreshment Break
3:30-4:30

Integrating Location-Based Services into the Advertising Mix

IDEAS & PLANS, SPRINT, LOC-AID TECHNOLOGIES
Moderator: MOBILE MARKETING ASSOCIATION (MMA)

3:30-4:00

Improving Multimedia Handset Design to Enhance the User
Experience, Drive Adoption and Service Revenues

3:30-4:30

Evaluating the Prospects, Realistic Capabilities and Service Strategies of LTE (Long Term Evolution)

IP WIRELESS

4:30-5:30

Creating a Celebrity or Brand Based Partnership that is Lucrative for all Parties

19 ENTERTAINMENT, PLAYBOY ENTERTAINMENT GROUP, VML

4:00-4:40

Overcoming the Technological and Operational Challenges of
Delivering Mobile TV and Video Content

MOBITV, NEUSTAR

4:00-4:30

Looking Ahead to 4G to Determine the Potential Impact on the Wireless Landscape and Value Chain

INCODE WIRELESS

5:30End of Summit4:40End of Summit4:30End of Summit

Thursday, October 19, 2006: Main Conference Day One
9:00-9:15Opening Remarks and Welcome Address11:15-11:45

Capitalizing on Industry Convergence, Consolidation and Substitution

ARTHUR D. LITTLE, YANKEE GROUP

9:15-9:45

Exploring the Evolutionary Path for 3G Networks and Services to Identify  Emerging Threats and Opportunities

 LUCENT TECHNOLOGIES

11:45-12:15

Optimizing Programming and Network Platforms to Maximize Mobile Video Subscriber Growth

HiWIRE LLC, SES AMERICOM

9:45 -10:15

Defining Next Generation Mobile Networks

SPRINT NEXTEL

12:15-2:00Networking Luncheon for Speakers and Attendees
10:15-10:45

The Evolution of Mobile Broadband

QUALCOMM

10:45-11:15

Networking Break

Track One - CDMA2000 Evolution
Endorsed by: 
.
Track Two - Maximizing ARPU
Track Three- 3G CDMA Test Forum
Endorsed by:
.
2:00-2:15

Chairperson's Opening Remarks

CDMA DEVELOPMENT GROUP (CDG)

2:00-2:15Chairperson's Opening Remarks2:00-2:15

Chairperson's Welcome and Opening Remarks

SPRINT NEXTEL

2:15-2:45

CDMA2000 Evolution Roadmap: Beyond 3G to Next Generation Networks and Services

LUCENT TECHNOLOGIES, NORTEL, ZTE

2:15-2:45

Developing Effective Marketing, Pricing and Bundling Strategies to Increase Loyalty and ARPU

SENNARI ENTERTAINMENT

2:15-2:45

CDMA2000 and 1xEV-DO Interoperability for Data Optimization

VENTURI WIRELESS

2:45-3:15

CDMA2000: Service Evolution towards Converged Multimedia, Ultra Broadband and Broadcast Services

STARENT NETWORKS

2:45-3:15

Achieving Brand Affinity and Stickiness for Optimum Customer
Retention

LANDOR, MILLWARD BROWN

2:45-3:15

Benchmarking Approaches to Evaluate QoS

COMARCO WIRELESS TEST SOLUTIONS

3:15-3:45

CDMA2000 Industry Trends and Direction: Overcoming the Challenges to Achieving Seamless Mobility and all-IP Networks

KDDI

3:15-3:45

The Dollars and Sense of 3G

SIGNALS RESEARCH GROUP, LLC

3:15-3:45

UMTS/ WCDMA Testing: Testing Mobile Video

SPIRENT COMMUNICATIONS

3:45-4:15Networking and Refreshment Break3:45-4:15Networking and Refreshment Break3:45-4:15Networking and Refreshment Break
4:15-5:15

Migrating to CDMA2000 1xEV-DO Revision A for Higher Data Rates and Improved Capacity

AIRVANA, LUCENT TECHNOLOGIES, QUALCOMM, SPRINT NEXTEL
Moderator: SIGNALS RESEARCH GROUP, LLC

4:15-4:45

Providing Mobile Desktop Solutions for Enterprises

TELENOR, BUSINESS NORWAY

4:15-4:45

Improving Handset Performance by Maximizing Radiated Performance

SPRINT NEXTEL

5:15-5:45Transitioning to Enhanced Next-Generation Interactive with CDMA2000 1xEV-DO Revision B / DO Multicarrier

AIRVANA
4:45-5:15

Assessing the Impact of Regulatory Hot Topics on Market Opportunities

DECADE MOBILE, LLC

4:45-5:15

Reverse Link Capacity Measurement and Capacity Improvement by Mobile Transmit Diversity

MAGNOLIA BROADBAND

5:55-6:15

CDMA2000 EV-DO Revision C / Phase II: The Opportunity for the Advanced Use of OFDM in 3GPP2

QUALCOMM

5:15-5:45

Facilitating Inter-Standard Roaming to Enhance the User Experience, Offer Seamless Delivery and Drive Revenue Growth and speaker to CDG

CDMA DEVELOPMENT GROUP

5:15-5:45

Network Performance Measurements for Service Planning on a Multi-Service Network

DYAPTIVE SYSTEMS

6:15End of Track5:45End of Track5:45End of Day One of 3G CDMA Test Forum

Friday, October 20, 2006: Main Conference Day Two
Track One - Technology Solutions for Current and Next Generation Networks
Track Two - Mobile Content
Business Strategy

Endorsed by:
 
.
Track Three -
3G CDMA Test Forum
Endorsed by:
.
9:00-9:10Chairperson's Opening Remarks9:00-9:10

Chairperson's Opening Remarks

MOBILE ENTERTAINMENT FORUM (MEF)

9:00-9:30

Insights into CDMA Testing

QUALCOMM

9:10-10:00

Fixed Mobile Convergence: Integrating Wireless and Wireline
Networks to Speed the Adoption of Next Generation Technology

AT&T LABS, VERIZON, LUCENT TECHNOLOGIES
Moderator: THE YANKEE GROUP

9:10-9:50

What Mobile Content and Services do Business and Consumer Users really want, and what will they pay?

INFOSPACE,  M-QUBE, SPRINT NEXTEL CORPORATION, TELEPHIA, INC.

9:30-10:00

How to Ensure High Quality and Performance for Voice and Data Services

RADCOM

10:00-10:30

Delivering a Converged Networking Solution that Includes the Seamless Interoperability of WiMAX


BRIDGEWATER SYSTEMS

9:50-10:30

Determining the Most Viable and Financially Rewarding Revenue Models for Mobile Entertainment Applications

GLU MOBILE, MODERATI, PROVENANCE VENTURES LLC

10:00-10:30

Generic Test for CDMA2000 1X/1xEV-DO System Determination

W2BI

10:30-11:00Networking and Refreshment Break10:30-11:00Networking and Refreshment Break10:30-11:00Networking and Refreshment Break
11:00-11:40

Accelerating IMS Deployments and Achieving Interoperability
between Operators, Network Types and Handsets and Aid the
Transition to an all-IP Network

U.S. CELLULAR

11:00-11:30

Targeting Teens to Stimulate the Uptake and Adoption of Mobile Data Services

TRU (Teenage Research Unlimited)

11:00-11:30

Application Testing Challenges in CDMA2000 and 1xEV-DO
Environments

CDMA CERTIFICATION FORUM

11:40-12:20

Delivering VoIP Services over Mobile Phones to Maximize Market Share and Capitalize on Substitution

SPRINT NEXTEL CORPORATION

11:30-12:30

Maximizing the Revenue Potential of Mobile Music: Identifying
Strategies to Increase Usage and Gain Market Share

EMOTIVE COMMUNICATIONS, INC., NIELSEN MOBILE, SENNARI ENTERTAINMENT

11:30-12:00

The Next Generation - Test Automation without Programming

TESTQUEST

12:20-1:30Networking Luncheon for Speakers and Delegates12:30-1:30Networking Luncheon for Speakers and Attendees12:00-1:00

Device Development and Commercialization

SPRINT NEXTEL, US CELLULAR

1:30-2:00

Measuring the Performance of your 3G Network to Maximize
Network Capacity and Enhance the Customer Experience

INCODE WIRELESS, TENSORCOMM

1:30- 2:00

Developing an Integrated Mobile Content Supply Chain to Streamline the Content Delivery Process

TIRA WIRELESS

1:00End of 3G CDMA Test Forum
2:00-2:30

Identifying Emerging Device Trends and Innovations and Determining their Impact on Device Features and Capabilities

2:00-2:30

Achieving Effective Digital Rights Management to Ensure
Secure Distribution and Content Protection

EMOTIVE COMMUNICATIONS, INC.

2:30-3:00Networking and Refreshment Break2:30-3:00Networking and Refreshment Break
3:00-3:30

Leveraging WiMAX as a Scalable and Cost-Effective Alternative Backhaul Solution

PRTM MANAGEMENT CONSULTANTS 

3:00-3:50

Deploying Mobile Search Technology to Aid Consumer Ease of Use and Drive Mobile Internet Usage and ARPU

GOOGLE, PROMPTU, SPRINT, VERISIGN/M-QUBE

  
3:30-4:00

Using Quality of Experience to Drive Networking Planning and
Testing of New Data Applications

3:50End of Track  
4:00End of Track   
Download Brochure!
BROCHURE    REGISTRATION     OPT-IN     CONTACT     HOME     BACK TO TOP
COPYRIGHT 2006. IIR USA, LTD. ALL RIGHTS RESERVED.