Mobile Broadband Americas

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Agenda: Day Two

This is just a snaphsot of Main Conference Day Two. For full details, please download our brochure.

Friday, October 20, 2006: Main Conference Day Two
Track One - Emerging Technology Solutions for Current and Next Generation Networks		Track Two Mobile Content Business Strategy: Maximizing the True Revenue Potential of Mobile Content and Data Services Endorsed By:		Track Three 3G CDMA Test Forum: Network Performance and Interoperability Testing ENDORSED BY:
9:00-9:10	Chairperson's Opening Remarks	9:00-9:10	Chairperson's Opening Remarks Ted Cohen, Chair, MOBILE ENTERTAINMENT FORUM, AMERICAS	9:00-9:30	Insights into CDMA Testing Nilesh Patel, Staff Manager, Technical Marketing QUALCOMM
9:10-10:00	Fixed Mobile Convergence: Integrating Wireless and Wireline Networks to Speed the Adoption of Next Generation Technology Siroos Afshar, SoIP/VoIP Chief Network Architect AT&T LABS Bhumip Khasnabish, Distinguished Member of Technical Staff VERIZON Humberto LaRoche, Senior Manager, Convergence Solutions, LUCENT TECHNOLOGIES Moderator: Keith Mallinson, Executive Vice President Wireless Mobile Research, THE YANKEE GROUP	9:10-9:50	What Mobile Content and Services do Business and Consumer Users really want, and what will they pay? Kieve Huffman, Vice President, Content INFOSPACE Gavin Throckmorton, Manager of Product Marketing SPRINT NEXTEL CORPORATION Bernard Brenner, Director, New Products, TELEPHIA. INC. Moderator: Ted Cohen, Chair, MOBILE ENTERTAINMENT FORUM, AMERICAS	9:30-10:00	How to Ensure High Quality and Performance for Voice and Data Services Ofir Michael, Director, Product Management RADCOM
10:00-10:30	Delivering a Converged Networking Solution that Includes the Seamless Interoperability of WiMAX Mark Denton, Director, Product Management BRIDGEWATER SYSTEMS	9:50-10:30	Determining the Most Viable and Financially Rewarding Revenue Models for Mobile Entertainment Applications Bryan T. Biniak, Managing Director and Founder, PROVENANCE VENTURES, LLC Greg Ballard, CEO GLU MOBILE Jonas Gerber, Vice President, Business Development MODERATI Moderator: Will Hodgman, Co-Founder, President, CEO and Director, M:METRICS	10:00-10:30	Generic Test for CDMA2000 1X/1xEV-DO System Determination Vadim Elkin, Director, Business Development W2BI
10:30-11:00	Networking and Refreshment Break	10:30-11:00	Networking and Refreshment Break	10:30-11:00	Networking and Refreshment Break
11:00-11:40	Accelerating IMS Deployments and Achieving Interoperability between Operators, Network Types and Handsets and Aid the Transition to an all-IP Network Claudio Taglienti, Distinguished Member of Technical Staff U.S. CELLULAR	11:00-11:30	Targeting Teens to Stimulate the Uptake and Adoption of Mobile Data Services Dan Drath, Vice President, Director of Custom Research TRU (TEENAGE RESEARCH UNLIMITED)	11:00-11:30	Application Testing Challenges in CDMA2000 and 1xEV-DO Environments Paul Hampton, Chairman, Technical Working Group CDMA CERTIFICATION FORUM
11:40-12:20	Delivering VoIP Services over Mobile Phones to Maximize Market Share and Capitalize on Substitution Brian Gregory, Product Marketing Manager SPRINT NEXTEL CORPORATION	11:30-12:30	Maximizing the Revenue Potential of Mobile Music: Identifying Strategies to Increase Usage and Gain Market Share Anthony Stonefield, Chief Executive Officer EMOTIVE COMMUNICATIONS, INC. Paul Leakas, General Manager NIELSEN MOBILE Bill Barhydt, Chief Executive Officer and Chairman SENNARI ENTERTAINMENT Moderator: Ted Cohen, Chair, MOBILE ENTERTAINMENT FORUM, AMERICAS	11:30-12:00	The Next Generation - Test Automation without Programming Ryon Boen, Vice President, Products TESTQUEST
12:20-1:30	Networking Luncheon for Speakers and Delegates	12:30-1:30	Networking Luncheon for Speakers and Attendees	12:00-1:00	Device Development and Commercialization John Fessler, Principal Engineer, Customer Equipment Certification SPRINT NEXTEL Greg Green, Terminal Product Engineer U.S. CELLULAR
1:30-2:00	Measuring the Performance of your 3G Network Solutions to Maximize Spectral Efficiency and Enhance the Customer Experience Lewis Roberts, Senior Manager, Innovative Processes Team, INCODE WIRELESS John Thomas, CEO, TENSORCOMM	1:30- 2:00	Developing an Integrated Mobile Content Supply Chain to Streamline the Content Delivery Process Randy Busch, Vice President, Products TIRA WIRELESS	1:00	*End of 3G CDMA Test Forum*
2:00-2:30	Identifying Emerging Device Trends and Innovations and Determining their Impact on Device Features and Capabilities David Hind, Representing CDMA DEVELOPMENT GROUP (CDG)	2:00-2:30	Achieving Effective Digital Rights Management to Ensure Secure Distribution and Content Protection Shane Dewing, Chief Technical Officer EMOTIVE COMMUNICATIONS, INC.
2:30-3:00	Networking and Refreshment Break	2:30-3:00	Networking and Refreshment Break
3:00-3:30	Leveraging WiMAX as a Scalable and Cost-Effective Alternative Backhaul Solution Anand Iyer,Director, Communications Industry Group and Lead Director PRTM MANAGEMENT CONSULTANTS	3:00-3:50	Deploying Mobile Search Technology to Aid Consumer Ease of Use and Drive Mobile Internet Usage and ARPU Dipchand Nishar, Director Product Management GOOGLE Brady O. Bruce, Senior Vice President, Telecom Products and Services PROMPTU Colleen Lecount, Senior Product Marketing Manager SPRINT Moderator: Jim Manis, Senior Vice President, VERISIGN/M-QUBE
3:30-4:00	Using Quality of Experience to Drive Networking Planning and Testing of New Data Applications	3:50	*End of Mobile Content Business Strategy Track*
4:00	End of Technology Solutions Track

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