INTERACTIVE ONSITE ACTIVITIY

Interactive Live Focus Group From YooHoo to YouTube: Welcome to My Tween World. Alisha Snow, Insights Sage & Senior Research Director at Smarty Pants will lead a live discussion with 6 pairs of tweens exposing their everyday lives and lifestyles. Wrap up your day with this exciting live focus group of local Tweens. Meet The Millennials: Live Discussion Live from the 2012 Mega Mashup, we've recruited high school students, college students and graduates who are entering the workforce to provide you with unvarnished responses to your Millennial marketing and communications questions. What are the hottest trends? What is yesterday's news? How can you better connect within their day-to-day lives? GennY Award Presentation Our third annual Youth Marketing Case Study Competition honors youth marketers and recognizes best practices of those who have applied new and innovative techniques to connecting and communicating with Millennials.