Youth Pulse Inc. is the leading authority on teens, collegians, and young adults for marketing, brand, and media professionals, providing news, commentary, events, research, and strategy. Our integrated youth insights platform is comprised of our website (www.ypulse.com
), our daily newsletter (subscribe.ypulse.com
), our annual conference (mashup.ypulse.com
), and our proprietary online marketing research community (www.surveyu.com
) of more than 80,000 13 to 30 year olds. Ypulse leverages these capabilities to offer insights, resources, and community to those who work with and market to youth - and who wish to communicate with them in an authentic and effecitve manner.
At C+R Research—a consumer and market insights firm— we take a more comprehensive approach to qualitative and quantitative research. As thought-leaders in the industry, we emphasize a combination of traditional and non-traditional methodologies in order to discover the essentials of brands and consumer behavior. Our specialized divisions—KidzEyes®, TeensEyes®, LatinoEyes®, BoomerEyes and ShopperEyes®— explore specific demographics while our online kid, teen, mom and Latino panels put clients in touch with targeted consumers. Additionally, our YouthBeat® subscription insight service offers a holistic view of today's youth and family.http://www.crresearch.com
The Geppetto Group, an integrated marketing agency focused on youth and the youth mindset, provides consumer insight-driven business solutions to clients’ youth-focused and youth-inspired businesses. Experts on youth and families (moms and dads), The Geppetto Group provides marketing solutions via integrated programs consisting of advertising, promotions, digital, as well as branding, new product development, strategic planning and research, character and content development.http://www.geppettogroup.com
Smarty Pants® provides game-changing insights and ideas to youth and family marketers. The team of best-in-class moderators, researchers and strategists conducts innovative qualitative and quantitative research, leads brand positioning initiatives and develops winning new products for kids, tweens, teens and parents. Smarty Pants’ client partners include giants like Nickelodeon, Wrigley, American Eagle, Kraft, Microsoft and Electronic Arts.http://www.asksmartypants.com
Winner of the prestigious 2011 EXPLOR award for the most innovative application of technology in market research, Sentient Decision Science, Inc. is a leading behavioral science research and consulting firm. Sentient provides leading edge behavioral science research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their markets. The Sentient research approach works at the intersection of behavioral science, market research and its clients’ key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and subconscious drivers of consumer, shopper and B2B behavior. Sentient Decision Science’s Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer subconscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services.