The upcoming year represents the year when leading edge Millennials (currently aged 8-30) move into adulthood, and just as they transition, so does our sixth annual event. Enter the Millennial Mega Mashup, the only comprehensive event that redefines not just who Millennials are, but what they're becoming AND what this means for you, your brand and your business.
With purchasing power of
Millennials are the 100 million consumers born between 1982 and 2004 (currently aged 8-30) representing tweens, teens collegians, young adults and the contemporary family. They are more closely defined by their interest in communications, media, and digital technology. Representing the majority of spending growth in the United States, tapping into the "misunderstood" Millennial mindset is more important than ever before. Brands that are failing to focus a significant portion of their attention and marketing budgets on understanding and appealing to these audiences will fail to competitors who do.