| Day one Intensive DAY ONE INTENSIVE
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explore the emergence of "fusionistas" and bilingual influencers,
the Latina Millennial Mom, Hispanics and
New Media and
the ultimate Hispanic shopper |
We have created a tailored experience that will explore the emergence of "fusionistas" and bilingual influencers, the Latina Millennial Mom, Hispanics and New Media and the ultimate Hispanic shopper. Customers who were once regarded as a niche marketing opportunity now represent the majority of spending growth in the United States.
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Opening Remarks and Welcome
Dan Coates, President, Youth Pulse, Inc.
Jake Katz, Chief Architect, Youth Pulse, Inc.
The Truth About Ganguro Gyaru Blatina
Gary Bonilla-Latoni, Executive Vice President, Global Strategy Director, Nestle Brands, MCCAAN WORLDGROUP
Zumba Fitness: Moving the World to a New Beat
Jeffrey Perlman, Chief Marketing Officer, ZUMBA FITNESS
Latinas in Literature: The Importance of Positive Role Models
Malín Alegría, Author, SCHOLASTIC
Fusionistas - Bilingual Influencers
OPEN
The Future Latina Market: Debunking
Stereotypes in the Millennial Melting Pot
Andra Ehrenkranz, Group Vice President, Consumer
Insights & Strategy, MAC Y'S
Aaron Reid, Ph.D., Founder and Chief Behavioral Scientist,
SENTIENT DECISION SCIENCE
Death of the Hispanic Adult Demo as We
Know It
Hiram Enriquez, Director of Digital Media,
Tr3s - Viacom International Media Networks
Nancy Tellet, Senior Vice President, Research,
Viacom International Media Networks
Verizon's My Fabulous Quince
Christina M. Gonzalez, Associate Director, Multicultural
Marketing, VERIZON WIRELESS |
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