Agenda at a Glance
| 8:00 | Opening Remarks and Welcome Dan Coates, President, Youth Pulse, Inc. Jake Katz, Chief Architect, Youth Pulse, Inc. |
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| 8:15 | Keynote The Truth About Millennial Maven Moms Patricia Shibata, Vice President, Multicultural Practice Lead, McCann Worldgroup |
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| 9:00 | Keynote Zumba Fitness: Moving the World to a New Beat Jeffrey Perlman, Chief Marketing Officer, Zumba Fitness |
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| 9:30-3:30 | Miami Trenz®Walking Excursion *Limited to 30 participants | |
| 9:45 | OPEN | |
| 10:30 | Networking & Refreshments Break | 11:00 | Entrepreneur Spotlight – elwiri: The First Lifestyle Mobile App in Spanish for the Hispanic Market Alexander Goldstein, Chief Operating Officer, elwiri |
| 11:45 | The Future Latina Market: Debunking Stereotypes in the Millennial Melting Pot Andra Ehrenkranz, Group Vice President, Consumer Insights & Strategy, MACY'S Aaron Reid, Ph.D., Founder and Chief Behavioral Scientist, SENTIENT DECISION SCIENCE | 12:30 | Lunch |
| 2:00 | Death of the Hispanic Adult Demo as We Know It Hiram Enriquez, Director of Digital Media, Tr3s, Viacom International Media Networks Nancy Tellet, Senior Vice President, Research, Viacom International Media Networks |
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| 2:45 | Verizon's My Fabulous Quince Christina M. Gonzalez, Associate Director, Multicultural Marketing, VERIZON WIRELESS |
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| 3:30 | Networking & Refreshments Break | |
| 4:00 | KiCKOff Keynote Latinas in Literature: The Importance of Positive Role Models Malín Alegría, Author SCHOLASTIC |
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| 5:00 | End of Day One Intensive |
| 8:15 | Welcome & Opening Remarks Dan Coates, President, Youth Pulse, Inc. Jake Katz, Chief Architect, Youth Pulse, Inc. |
| 8:30 | Keynote An Interview with the Man Who Coined the Term "Millennial" Neil Howe, Founding Partner & President, LIFECOURSE ASSOCIATES |
| 9:30 | Keynote A Tribute to The Hunger Games David Levithan, VP Editorial Director, SCHOLASTIC |
| 10:15 | Networking & Refreshments Break |
| 10:45 | Keynote Purposeful Connection Kate Robertson, Group Chairman, Euro RSCG, ONE YOUNG WORLD Co-Founder |
| 11:30 | Keynote Comedy Natives: The Millennial Humor Experience Chanon Cook, Vice President, Strategic Insights & Research, COMEDY CENTRAL – VIACOM ENTERTAINMENT GROUP |
| 12:15 | Lunch |
| 1:15 | Case Study Breakout sessions begin. |
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| 1:15 | 10 Shocking Truths About Tweens Wynne Tyree, Chief Smarty Pants, SMARTYPANTS |
Millennial Parents: A Segmentation of Different Parenting Styles Brenda Hurley, Senior Vice President, C+R RESEARCH Juan Ruiz, Research Director, C+R RESEARCH |
| 2:00 | Action Sports (X Games) Social Media Content Strategy Mick Kelleher, Associate Manager, Multimedia Content Strategy, ESPN GLOBAL X EVENTS & DEVELOPMENT |
The Reshaping of an Industry: Board Games & Play in a New Era Kate Ryan Reiling, Inventor, Morphology and Morphology Jr. and Founder, MORPHOLOGY GAMES, LLC |
| 2:45 | Networking & Refreshments Break |
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| 3:15 | Don't Miss your Opportunity to Join Mega Mashup! |
Answering the Millennial Call (or Click): Digital Engagement as seen through the eyes of Millennials Dana Ewing, Director of Consumer Strategy, The Geppetto Group |
| 4:00 | Keeping Pace with the Millennial in Multiple Dimensions Vince, Voron, Head of Design, North America, THE COCA -COLA COMPANY |
Millennial Path to Purchase for PetCare Category in Modern Russia Anna Shulgina, Market Development Organization Manager, NESTLE PURINA RUSSIA |
| 4:30 | From Yoo-hoo to YouTube: Welcome to My Tween World Alisha Snow, Insights Sage, Senior Research Director, SMARTYPANTS |
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| 6:00 | Cocktails & Conversation | |
| 8:45 | Welcome & Opening Remarks Dan Coates, President, Youth Pulse, Inc. Jake Katz, Chief Architect, Youth Pulse, Inc. |
| 9:00 | Keynote Generation Innovation Nick Shore, Senior Vice President, Strategic Consumer Insights and Research, MTV |
| 10:00 | Keynote Neuroscience 101 for Leaders:Understanding the Basics William Greenwald, Director, Performance Coaching and Advisory Practice (PCAP), HUMANA INC. |
| 10:45 | Networking & Refreshments Break |
| 11:15 | Keynote Using Story to Change the Story
of Our World Andrew Slack, Creator, Co-founder, and Executive Director, THE HARRY POTTER ALLIANCE |
| 12:00 | Meet The Millennials: Live Discussion Dan Coates, President, Ypulse Inc. PLUS: The GennY Award Presentation |
| 1:00 | Lunch |
| 2:00 | Case Study Breakout sessions begin |
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| 2:00 | Co-Viewing and Co-buying and How this Influences Your Brand Rick Liebling, Creative Culturalist, YOUNG & RUBICAM |
Marketing to the United Front of Millennial Parents James Lou, Executive Vice President, Chief Strategy Officer, EURO RSCG CHICAGO |
| 2:45 | Great Expectations: Millennials and the Pursuit of Happiness Jane Gould, SVP, Consumer Insights Research, NICKELODEON Erin Miller, Senior Manager, Consumer Insights Research, NICKELODEON |
Millennials on Facebook: Who They Are, What They Do, and How They Influence Robert D'Onofrio, Head of Audience Insights, FACEBOOK |
| 3:30 | Networking & Refreshments Break |
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| 4:00 | Digital Branding Eena Kim, Senior Strategic Design Manager, THE COCA COLA COMPANY Kevin Keith, THE COCA COLA COMPANY |
i shop at the mall: The Paradox of Retail, Demand, e-Shopping and
i-Behavior Kirk Thompson, Vice President, Marketing, Family Platform, WESTFIELD LLC |
| 4:45 | Digital Millennials and New-stalgia Kate Pawlicki, Founder, PULP LAB |
Scavenger Hunt for Those Who Do Gregory Thomas, Campaigns Manager, DOSOMETHING.ORG Jeffrey Shafer, Vice President of Global Corporate Communications,LENOVO |
| 5:30 | End of Conference | |
