Measure Up promotes the combination of all marketing measurement analytics processes. In collaboration with DemandROMI, Measure Up will deliver outstanding content supported by industry expertise and event knowledge.

Discover how to successfully integrate all of the pieces of marketing measurement, traditional and non-traditional, into a winning business framework.

Senior level marketing managers and director level and above executives within marketing, market research, customer insights, marketing sciences, marketing operations and finance along with many others who support the marketing function and customer value areas.