Unleash marketing science to stimulate growth in 2010
Businesses everywhere are refocusing on growth but will remain severely budget conscious. It’s time for marketers to embrace numbers and prove their worth by quantifying the financial benefits of their efforts to the business’ bottom line.
Bridge the Gap between Marketing and Finance
Measure Up is the world’s most comprehensive cross-dimensional view of marketing measurement best practices. In collaboration with an advisory board of quantitative authorities, we’ve identified those corporate practitioners and academics that are pioneering ROMI success. Through expertly screened presentations and highly effective formats, B2B and B2C professionals across multiple industries will become well-versed on calculating the ROI on every facet of marketing and leave with the expertise to proficiently demonstrate the optimal mix.
Re-build marketing’s credibility through accountability at MEASURE UP!
