The Importance of Market Research for a Successful Startup Some say that successful entrepreneurs are born, not made.
Others disagree, saying entrepreneurship is a talent that can be learned. The
truth of the matter probably lies somewhere between the two. Th...
Brand Stories Must Have Long-Form Quality, Short-Form Appeal
I am a fan of long-form journalism. The New York Times is *my* newspaper. Although I do read the NY Times on my Nook when I'm traveling...
Clorox Cleans Up with Listening Capabilities New Function Fuses Consumer Affairs and Digital Insights
By Marc Dresner, IIR
The ability to synthesize new data streams has been a
headache that market researchers at all manner of corporatio...
What Does TMRE Mean to You? Marketing is the process of planning and executing the
conception, pricing, promotion and distribution of ideas, products services to
create exchanges that satisfy customer and organizational objectiv...
