Operational & Resource Allocation
 Operational & Resource Allocation |
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| How Marketing Operations Enables an Efficient Marketing Organization that Contributes Revenue Jennifer Pockell-Wilson, Senior Director, Global Marekting Operations, Polycom Inc. |
Best Practices Marketing Operations Needs
for Success Laura Patterson, President & Author, VisionEdge Marketing |
Board Room Buy-in: How to Create Relevancy of Marketing Metrics within the Corporate Environment Gary Katz, Marketing Operations Partners Tim McMullen, Founder, Executive Creative Director, Redpepper Ellen Campbell-Kaminski, Vice President, USLM Marketing Operations, LexisNexis |
Mark Krebs, Vice President, Marketing,
Kirkland's
| How to Use Research Effectively to Enhance Marketing Impact Horst Stipp, EVP, Global Business Strategy, Advertising Research Foundation |
US Army's Analytical Tool to Assess Marketing Effectiveness Jeff Adams, Major, Marketing Communications Research Analyst, U.S. Army |
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