New Generation Marketing Mix Modeling
 New Generation Marketing Mix Modeling |
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| How Can We Measure WOM to Determine Whether Traditional is Helping or Hurting Social Media? Purush Papatla, Associate Professor of Marketing, University of Wisconsin Milwaukee |
Measuring the Value of the Social Experience Glenn Engler, Chief Executive Officer, Digital Influence Group Tim Bennett, Vice President, Marketing, United Federal Credit Union Kathy Klingler, Vice President, Marketing, John Hancock Financial Services Nancy Ahern, Director of Marketing Services, Harvard Pilgrim Healthcare |
| Data, Data, Data Chadwick Martin Bailey |
Marketing Mix Modeling – Challenges and their
Solution in Asia Pacific Imran Saeed, Senior Manager, AbsolutData Technologies Inc. |