Marketing Modeling& Analytics Techniques
 Marketing Modeling& Analytics Techniques |
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| What's your (Company) Measurement IQ? – A Game of
20 Questions Pat LaPointe, Managing Director, MarketingNPV |
Analytics Techniques: Media Monitoring and
Reputation Analysis Rossen Roussev, Former Head of External Intelligence, Royal Dutch Shell EmPower Research |
| Developing a Brand-Marketing Scorecard wit Brand Metrics that Act as the Best Lead Indicators of Comp Sales Trends Robert Lino, Cisco, WebEx |
Brand Measurement and the Bottom Line: How a
Successful Brand Uses Modeling to Drive Success for
The Brand Sharad Doshi, Global Director, Global Strategic Insights, Johnson & Johnson |
| Digital Media ROI: Stop. Don't Run Away! Debjani Deb, Managing Partner, EmPower Research |
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