Corporate Strategy
 Corporate Strategy |
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| Impact vs. Efficiency–How to Set Clear and
Measurable KPI's Tom Bradley, Global Marketing Effectiveness Manager, SABMiller Plc |
Using Analytics to Drive Revenue: Placing an Exact
Value on Your Sponsorship's "Added Value" Greg DePalma, Vice President, Audience Insights, TiVo |
| Using your Customers to Drive Your Brand Strategy then Measure your Success Against that Strategy with a Vengeance Thom Brodeur, EVP and Chief Marketing Officer, EmpowHer |
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