| Monday, June 6, 2011 |
| 8:30 |
Opening Remarks | Guy Powell, DemandROMI |
| B2B SOCIAL MEDIA METRICS |
| 9:00 |
KEYNOTE
Personnel is the Forgotten Marketing Activity. How Monster uses its Analytics to Drive loyalty and Increased Revenue
Jean Paul Isson, Monster Worldwide
|
| 9:30 |
PANEL
The Metric Side of Social Media:
How to Measure, Optimize and Harness your Followers
Moderator: Frank O'Brien, Conversation, LLC
Panelist: Lincoln Lopez, VH1 Josh Herbert, Magellan Jets Nancy Dussault-Smith, iRobot |
| 9:00 |
KEYNOTE
Personnel is the Forgotten Marketing Activity. How Monster uses its Analytics to Drive loyalty and Increased Revenue
Jean Paul Isson, Monster Worldwide
|
| 10:15 |
CASE STUDY
Shoes, Chocolate and SYTYCD: Building an Army of Brand Ambassadors Using Social Media
Mari Luangrath, Foiled Cupcakes |
| 10:45 |
Networking & Refreshments Break |
| 11:15 |
CASE STUDY
Building and Implementing a Measureable and Actionable Social Media Infrastrucutre
Melodie Reagan, ProfitStreams |
| 11:45 |
Trends on the Horizon: Social Media is a Strategic Weapon. Us it, Build it, Measure it?
Lauren Vargas, Radian6 |
| 12:15 |
Lunch |
| NEW GENERATION MARKETING MIX MODELING |
| 1:30 |
KEYNOTE
The Incremental Lift of Social Media on Traditional Media
Kanishka Das, Procter & Gamble |
| 2:00 |
How Can WE Measure WOM to Determine Whether Traditional is Helping or Hurting Social Media?
Purush Papatla, University of Wisconsin Milwaukee |
| 2:30 |
Due Diligence: Maximize the Return on your Social Media Investments
Jon Giegengack, Chadwick Martin Bailey |
| 3:00 |
Networking & Refreshments Break |
| 3:30 |
PANEL
Measuring the Value of the Social Experience
Moderator: Glenn Engler, Digital influence Group
Panelists: Tim Bennett, United Federal Credit Union,
Kathy Klingler, Sovereign Bank |
| 4:00 |
Marketing Mix Modeling: Challenges and their Solution in Asia Pacific
Imran Saeed, AbsolutData Technologies Inc. |
| 4:30 |
OPENING KEYNOTE
Making Sense of Online Advertising in an Integrated World
Sean Bruich, Facebook Inc. |
| 5:00 |
End of Symposium Day |
| Tuesday, June 7, 2011 |
| 8:30 |
Opening Remarks | Guy Powell, DemandROMI |
| CORPORATE STRATEGY |
| 9:00 |
KEYNOTE
360 Marketing Accountability
Sam Fetchero, Bing & MSN |
| 9:45 |
Impact vs. Efficiency – How to Set Clear and Measureable KPI's
Tom Bradley, SABMiller Inc. |
| 10:15 |
Using your customers to Drive Your Brand Strategy, then Measure your Success Against that Strategy with Vengeance
Thom Brodeur, EmpowHer |
| 10:45 |
Networking & Refreshments Break |
| 11:15 |
Driving Corporate & Brand Strategy with Social Media Measurement
Karin Kane, Evolve24, A Maritz Research Company |
| 11:45 |
Using Analytics to Drive Revenue: Placing an Exact Value on Your Sponsorship’s “Added Value”
Greg DePalma, Tivo |
| 12:15 |
Lunch |
| MARKETING MODELING & ANALYTICS TECHNIQUES |
| 1:30 |
KEYNOTE
In The Face of Fierce Competition; How Competitive Insight Can Drive Performance in a Multi-Channel World
Duncan Houldsworth, Time Warner Cable |
| 2:00 |
What's your (Company) Measurement IQ? – A Game of 20 Questions
Steve Tobias, MarketShare |
| 2:30 |
Facebook News Feed Optimization - The secrets of EdgeRank and maintaining engagement as your Facebook Page grows
Jeff French, LoudDoor |
| 3:00 |
Networking & Refreshments Break |
| 3:30 |
Digital Media ROI: Stop. Don’t Run Away!
Debjani Deb, EmPower Research |
| 4:00 |
Analytics Techniques: Media Monitoring and Reputation Analysis
Rossen Roussev, Shell |
| 4:30 |
Brand Measurement and the Bottom Line: How a Successful Brand Uses Modeling to Drive Success for the Brand
Sharad Doshi, Johnson & Johnson |
| 5:00 |
End of Day One.Cocktails & Conversation |
| Wednesday, June 8, 2011 |
| 8:30 |
Opening Remarks | Guy Powell, DemandROMI |
| SOCIAL & MOBILE ANALYTICS INTEGRATION |
| 8:45 |
KEYNOTE
Challenges as a Decision Maker When Using Social Analytics to Drive ROI
Amy Weisenbach, Beam Global Spirits & Wine |
| 9:30 |
Growing a Branded Engagement Community and Measuring Its Success!
Becky Carroll, Verizon |
| 10:00 |
Social Network Analysis: Bringing Behavioral Analytics into Customer Relationship Management
Zach Hofer-Shall, Forrester Research |
| 10:30 |
Networking & Refreshments Break |
| 11:00 |
Facebook Analytics – The Core of the Future
Daniel Slotwiner, Facebook, Inc. |
| 11:30 |
Mobile & Web Marketing Analytics: The Dos and Don’ts of Teens & Mobile
Naomi Hirabayashi, Dosomething.org |
| 12:00 |
Location Based Marketing How Can We Use the Data Here to Optimize Offers and Drive Incremental Revenue?
Mike Schneider, Location Based Marketing for Dummies (Wiley Print) |
| 12:30 |
Integrating Mobile into Your Marketing Strategy
Gabriel Greenberg, Microsoft |
| 1:00 |
Lunch |
| OPERATIONAL & RESOURCE ALLOCATION |
| 2:15 |
KEYNOTE
How Marketing Operations Enables an Efficient Marketing Organization that Contributes to Revenue
Jennifer Pockell-Wilson, Polycom, Inc. |
| 3:00 |
Best Practices Marketing Operations Needs for Success
Laura Patterson, VisionEdge Marketing |
| 3:30 |
Networking & Refreshments Break |
| 4:00 |
How to Use Research Effectively to Enhance Marketing Impact
Horst Stipp, Advertising Research Foundation |
| 4:30 |
PANEL
Board Room Buy-In: How to Create Relevancy of Marketing Metrics within the Corporate Environment
Moderator: Gary Katz, Marketing Operations Partners
Panelists: Ellen Campbell-Kaminski, LexisNexis, Tim McMullen, Redpepper and Mark Krebs, Kirkland’s |
| 5:00 |
US Army’s Analytical Tool to Assess Marketing Effectiveness
Jeff Adams, U.S. Army |
| 5:30 |
End of Conference |
