Who & Why

The Physician Relationship Management Event is designed for VPs, Directors, and Managers in the pharmaceutical, biotech and device industries who specialize in:

• Marketing
• eMarketing
• Sales
• Sales Training and Development
• Compliance and Regulatory Affairs
• eBusiness
• Relationship Marketing
• Professional Marketing
• Business Development

This event may also be of interest to:

• Brand Managers
• Product Managers

At MDRx, you'll get the opportunity to: 

• Gain insight into how physicians are trained, work and think on a day-to-day basis to improve sales team interactions
• collaborate in pharma executive-led interactive think tanks to develop key physician relationship strategies
• Improve physician satisfaction with your brand by blending multiple channels
• Engage KOL's in speakers bureaus and effectively communicate key messaging
• Better understand and responsibly adapt to the changing regulatory landscape

...and more

Take a moment to review the agenda and you'll find:

• Dynamic panels
• Interactive think tanks
• Provocative case studies
• Collaborative roundtable discussions
• Featured presentations from industry leaders

all designed to arm you with the tools to earn physician access and achieve measurable impact.

MDRX is produced by the Organizers of the ePharma Summit.  Hear what attendees had to say about this year's ePharma Summit:

"A great venue to hear common challenges and break-through innovations. It is refreshing to hear/feel a shift in Pharma recognizing the importance of patient/consumer education."

--Susan Collins, SVP, HealthEd

"An excellent opportunity to hear about and discuss emerging trends in e-media and the impact on pharmaceutical advertising and sales."

--Doug Kopp, Director of Sales, East Coast, American Greetings Interactive

"There are so many Internet marketing conferences -- but most are very similar, even down to the speakers and their decks. ePharma Summit stands out, and so it has more participation, and so every year it stands further out from the pack."

-- Donna Wray, Director, Management Advisor, TGaS® Advisors