MDRx

Leveraging Multi-Channel Pharmaceutical Sales and Marketing Strategies to Earn Physician Access

With a new administration, new FDA regulations, and new PhRMA Code guidelines, your team must be prepared to rethink traditional pharmaceutical sales and marketing strategies in order to responsibly adapt to the changing landscape and still deliver valuable product information to physicians. From engaging with healthcare professionals on social media sites to implementing edetailing initiatives, invest in your future at an event where you can brainstorm new possibilities and walk away with the knowledge to take action immediately.

Future of BioPharma Blog

  • Biorepositories: An Interview with Tracie DeHart, Dow Agrosciences
    Tracie DeHart, Dow Agrosciences, a speaker at this year's 2010 Biorepositories Conference, recently sat down with Courtney Leonard, the Biorepositories Conference Director to discuss some of the current trends in the biosciences industry.. They dis...
  • Biologics lead to tricky regulation ground
    The Lawyers Weekly looks at the legal problems that will arise as a result of the pathway that is now built from biosimilars. There is anticipated legal battles that legal battles will rage due to lack of regulation in the industry. Currently, bios...
Physician Relationship Management Speaker - Michael Capaldi

Michael Capaldi

Associate Vice President, Sales Training & Leadership Development, sanofi-aventis

Physician Relationship Management Speaker - George D. Lundberg, MD

George D. Lundberg, MD

Former Editor in Chief, Medscape

Physician Relationship Management Speaker - Ed Silverman

Ed Silverman

Journalist, Elsevier Business Intelligence, Former Editor, Pharmalot

Physician Relationship Management Speaker - Peter Frishauf

Peter Frishauf

Chairman, Crossix, Founder, Medscape

Physician Relationship Management Speaker - Liana McCormick

Liana McCormick, MBA

Product Director, Eisai, Inc.

Physician Relationship Management Speaker - Stephen Smith

Stephen Smith

Chief Strategist, So-Net M3 USA Corp., Co-Founder, Medscape

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