Agenda at a Glance
Agenda-at-a-Glance
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| 8:00 | Registration and Morning Coffee | |||||||||||||
| 8:30 | Opening Remarks by the Conference Chair
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| 8:45 | Featured Session: State of the Pharma Industry Update
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| 9:30 | Panel Discussion: Rethinking the Marketing & Sales Model Moderator: Scott Ellis, Product Director, XYZAL, UCB, Inc Ginny Murnen, Managing Partner, NuEra Health Alliance, Former Director, Integrated Marketing & Media, GlaxoSmithKline
If you are interested in participating in this panel please contact Kristin Paulick at kpaulick@iirusa.com | |||||||||||||
| 10:30 | Networking Break | |||||||||||||
11:00 | YOU TALK Think Tank For this activity, participants will be divided into smaller groups based on functional background (sales and marketing). Come with ideas and questions and be prepared to debate and discuss your current challenges and develop a list of best practices with your peers.
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| 11:45 | Sales Force Compliance 2009: What You Need to Know Andrea Paskman, BC Compliance and Ethics Leader, AstraZeneca | |||||||||||||
| 12:30 | Luncheon | |||||||||||||
| 1:30 | The Doctor/Rep Relationship; from the Doctor’s Perspective
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| 2:15 | Panel Discussion: Integrating Multiple Marketing and Sales Channels — Why is This Not Working in Pharma Today?
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| 3:00 | Networking Break | |||||||||||||
| 3:30 | Using Social Media to Engage Physicians: Can We Get There From Here?
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| 4:15 | Social Media Sound Off Join us for an interactive discussion on physician engagement strategies, and how to better integrate social media into your current sales and marketing initiatives. Melissa Davies, Research Director, Healthcare, Nielsen Online | |||||||||||||
| 5:00 | End of Conference Day One |
Ed Silverman,
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| 8:00 | Morning Coffee | |||||||||
| 8:30 | Keynote Session: The Pioneers Discuss How to Transform Physician Interaction with Medical Information
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| 9:30 | Lightning Talks — New Tools and Technologies for Expanding Physician Access | |||||||||
| 10:30 | Networking Break | |||||||||
| 11:00 | New Era of Sales & Marketing Leadership: How to Succeed in the Evolving World of Pharma Lu McLeod, Managing Partner, NuEra Health Alliance, Former, VP, GlaxoSmithKline | |||||||||
| 11:45 | Enough Theory. How to Build Online Communities That Reach Physicians Lance Hill, CEO, Within3 | |||||||||
| 12:30 | Luncheon | |||||||||
| 1:30 | Using the Physicians’ Online Habits to Achieve Sustained, Long-term, Brand Connection With Physicians
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| 2:15 | How Do You manage Key Opinion Leaders in This Dynamic Market?
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| 3:00 | Networking Break | |||||||||
| 3:20 | Featured Session: Is Commercial Support for Med Ed Dead?
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| 4:05 | Featured Session: The New Physician Channel Mix
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| 4:50 | Conclusion of MDRx 2009, see you next year! |
