Charting the Ocean Of Opportunity for New Product Development
About the Web Seminar
Title: Charting the Ocean of Opportunity for New Product Development
Date: Tuesday, March 18, 2008
Time: 3:00 PM - 4:00 PM EDT
Ideas are the starting point for new product development success. Without creativity, and without the ability to see what could be rather than what is, a company cannot come up with new products.
Coming up with ideas for new products is not a random or chance occurrence. It is not dependent on having the best most creative people around.
Coming up with ideas happens because you create the environment and implement a process that enables the generation of large numbers of quality ideas. You have to have the right mixture of people involved as well as skilled facilitation and tools to move the process along.
In addition, you must have the view of the customer, or potential customer, in the generation of new ideas for a product.
About the Speaker
Robin A. Karol, Ph.D., NPDP
Dr. Robin A. Karol is currently Executive Director of the Product Development & Management Association (PDMA). Dr. Karol is a former Manager of the DuPont Consulting Solutions, an internal business consulting group, and Director of Innovation Processes at DuPont. She is a certified New Product Development Professional (NPDP) with the Product Development Management Association (PDMA), and was appointed its first CEO in 2005. Dr. Karol holds a Ph.D. in Biochemistry from SUNY Buffalo and did a Post-doctoral fellowship at Albert Einstein College of Medicine.
During this Webinar, you will learn how to:
• Turn your company into an idea factory,
• Identify the right people to work in the idea factory,
• Prepare the creative session,
• Take your creative team outside the box,
• Bring your customers into the process,
• Involve experts to provide national information and
• Stimulate the team's creative right brain.
Bottom menu
Copyright 2003-2006 IIR Holdings, Ltd. All rights Reserved