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The one event that brings together product managers and marketing operations under one roof to discuss cross-channel media plans that will build brand value and elevate top line sales.
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| David Stern, Executive Vice President, Endocrinology, EMD SERONO, INC | Sara Stults, Group Director, USP Law and Promotion Compliance, BRISTOL-MYERS SQUIBB |
Keith Palos Associate Director, Global Marketing GENZYME |
David Purdie, Associate Director, Marketing Analysis and Intelligence, GENENTECH | Tim Kanter, Senior Brand Manager, Liraglutide, NOVO NORDISK | Kent Rogers, Senior Director, Managed Markets, ACORDA THERAPEUTICS |
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Rethink Your Approach. If You Are In:
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Brand or Product Management Identify the next big idea and follow it from concept to execution |
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Market Research and Analytics: Gather predictive consumer insight to optimize your cross-channel media plan |
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Managed Markets Understand payer objectives and communicate product value to secure market access |
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Strategic Marketing and Innovation Spot new insights and opportunities by collaborating across functional teams |
In Just 2 Days:
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Bring the customer to you with live physician, patient and payer focused break out groups | |
Apply best practices from innovative out of industry case studies |
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Participate in facilitated roundtable discussion groups | |
Debate the optimal channel mix and ideal agency modelsfor your organization |
