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The one event that brings together product managers and marketing operations under one roof to discuss cross-channel media plans that will build brand value and elevate top line sales.

David Stern Priya Brooke Keith Palos David Purdie Tim Kanter Kent Rogers
David Stern, Executive Vice President, Endocrinology, EMD SERONO, INC Sara Stults,
Group Director,
USP Law and Promotion Compliance,
BRISTOL-MYERS SQUIBB
Keith Palos
Associate Director,
Global Marketing
GENZYME
David Purdie, Associate Director, Marketing Analysis and Intelligence, GENENTECH Tim Kanter, Senior Brand Manager, Liraglutide, NOVO NORDISK Kent Rogers, Senior Director, Managed Markets, ACORDA THERAPEUTICS
   
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Rethink Your Approach. If You Are In:


Brand or Product Management
Identify the next big idea and follow it from concept to execution
Market Research and Analytics:
Gather predictive consumer insight to optimize your cross-channel media plan
Managed Markets
Understand payer objectives and communicate product value to secure market access
Strategic Marketing and Innovation
Spot new insights and opportunities by collaborating across functional teams
In Just 2 Days:


Bring the customer to you with live physician, patient and payer focused break out groups Apply best practices from innovative
out of industry case studies
Participate in facilitated roundtable discussion groups Debate the optimal channel mix and ideal agency modelsfor your organization

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