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Agenda
Agenda
| 7:30 | Registration and Morning Coffee |
| 8:00 | Opening Remarks by the Conference Chair William Trombetta, Professor of Pharmaceutical Strategy and Marketing, ST. JOSEPH'S UNIVERSITY |
| 8:15 | Silo Busting Speed Networking! |
| 8:30 | Prepare for the Paradigm Marketing Shift Created by the New Economic and Regulatory Environment David Stern, Executive Vice President Endocrinology, EMD SERONO, INC. |
| 9:15 | Where to Start When the Only Thing You Have to Change is Everything David Kramer, CEO, DIGITAS HEALTH and RAZORFISH HEALTH |
| 10:00 | Techniques for Improved Agency Collaboration Moderator: Zoe Dunn, ZOE DIGITAL CONSULTING |
| 10:45 | Morning networking and refreshment break |
| 11:15 | Achieve the Optimal Channel Mix Moderator: Sean McCray, Senior Vice President, PHARMAFORCE INTERNATIONAL Alexx Dungey, Former eChannel Marketing Leader ELI LILLY & COMPANY, Founder VERTIQUE HEALTH |
| 12:00 | Maximize Stakeholder Relationships with Today’s Educated Consumer and Digitally Savvy Physician to Achieve True Return on Engagement Jack Barrette, CEO, WEGO Health |
| 12:45 | Luncheon |
| 1:45 | Segment Optimization Session: Facilitated Consumer, Professional and Managed Care Roundtable Discussion Groups I. Consumer Marketing (Moderator: David Purdie, Associate Director, Marketing Analysis and Intelligence, GENENTECH) |
| 2:45 | Improve Mission Critical Managed Care Partnerships to Secure Market Access Kent Rogers, Senior Director, Managed Markets, ACORDA THERAPEUTICS |
| 3:15 | Afternoon Networking and Refreshment Break |
| 3:45 | Evaluate the Success of Your Media Plan Without Getting Bogged Down in the Data Robert Maresca, Marketing Manager, Consumer Segment, ASTRAZENECA |
| 4:30 | Pack More Punch by Connecting Your Channels Tim Kanter, Senior Brand Manager, Liraglutide, NOVO NORDISK |
| 5:15 | End of General Session Day One |
| 6:15 | Evening workshops and dinner registration |
6:00 - 9:00 Evening Workshop Dinner and Refreshments will be served. Separate registration required | ||
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From Contract to Execution— Getting the Most Out of Your Agency Partnerships Rob Nauman, Principal, BIOPHARMA ADVISORS |
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| 7:45 | Morning Coffee |
| 8:15 | Chair Recap of Tuesday’s Topics |
| 8:30 | Prepare for a Changing Regulatory Environment—Updates and Insights on FDA Guidance Mark Gaydos, Senior Director, US Regulatory Affairs, SANOFI-AVENTIS Rob Merrell, BRISTOL-MYERS SQUIBB |
| 9:15 | Brace for the Flatter World of Pharmaceutical Marketing—Create Successful Global Multi-Channel Marketing Initatives Keith Palos, Associate Director, Global Marketing Operations, GENZYME |
| 10:00 | Take Value-Add to the Next Level—What’s Working and What’s Not Moderator: John Mack, Editor & Publisher, PHARMA MARKETING NEWS Kathleen Onieal, Senior Advisor, MONITOR GROUP Bill Drummy, CEO, HEARTBEAT IDEAS |
| 10:30 | Morning Networking and Refreshment Break |
| 11:00 | Segment Optimization Session: Live Patient, Physician and Payer Perspectives *Live Patient Perspective* Moderator: Jack Barrette, CEO, WEGO HEALTH *Live Physician Perspective* Moderator: Peter Shaw, MD, President, MD MINDSET |
| 12:00 | Luncheon |
| 1:00 | S.O.S Report Out Moderators from each group will discuss key take-aways Jack Barrette, CEO, WEGO HEALTH Peter Shaw, MD, President, MD MINDSET |
| 1:45 | Don’t Overlook the Importance of the Big Idea… Priya Brooke, Senior Product Manager, Abilify, BRISTOL-MYERS SQUIBB |
| 2:15 | Category Captain Management: A Strategy for Competing in the Pharma/Device Health Sectors
William Trombetta, Professor of Pharmaceutical Strategy and Marketing, ST. JOSEPH'S UNIVERSITY |
| 3:15 | Integrate Your Brand Strategy with Your Lifecycle Management Strategy |
| 3:45 | Closing Remarks by the Conference Chair |
| 4:00 | Conclusion of the Multi Channel Pharma Marketing Event, See You Next Year! |