THE Conference on Marketing

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This information is for the 2007 conference.
To view information about THE Conference on Marketing 2008, click here.

TUESDAY, MARCH 20, 2007

7:00	Registration and Morning Coffee
7:45	Chairperson's Opening Remarks andy stefanovich, in charge of what's next, play
8:15	Making Connections: Insights, Innovation and Execution: A View From The Top Jaya Kumar, Chief Marketing Officer, FRITO-LAY NORTH AMERICA
9:00	A Morning with Steve Wynn: One of the 2006 Time 100 People Who Shaped Our World Steve Wynn, Chairman & CEO,WYNN RESORTS
10:00	Networking Break in the Exhibit Area
10:30	A Morning With Chris Anderson, Author, The Long Tail: Achieve Mass Growth with a Niche Strategy Chris Anderson, Editor-in-chief, Wired Magazine and Author,THE LONG TAIL
11:30	10 Keys to Success for Integrating New and Old Marketing Tools Chris X. Moloney, Chief Marketing Officer, SCOTTRADE
12:15	Lunch
1:15	Networking and Dessert in the Exhibit Area

Track Sessions

Track A: Marketing Leadership	Track B: Brand Management & Design	Track C: Marketing Communications

Track D: Segment Specific Marketing	Track E: Marketing Via New Media	Track F: Business to Business Marketing

CONCLUDING KEYNOTES
4:30	How to Keep A Strong Brand Fresh & Relevant: A Home Depot Case Study Roger Adams, Senior Vice President, Marketing,THE HOME DEPOT
5:15	Deconstructing the Branded Entertainment Landscape Doug Scott, Senior Partner & Executive Director, Branded Content and Entertainment,OGILVY & MATHER NORTH AMERICA
6:00	GET OUT OF THE VENETIAN IN STYLE: THE After Party Join our Sponsor General Growth Properties– at Fashion Show for cocktails and networking – a great start to a night on the town. Buses will depart from the lower level at 6:00 and will be returning to The Venetian hourly. Don't miss three $1,000 GGP mall gift card giveaways!