This page will be used to provide paid delegates of the conference with access to any presentations that were not included in the conference documentation. Only paid conference delegates have permission to access IIR online documentation.

While these presentations were not available to be included in your conference documentation, IIR is pleased to make them available to all conference delegates through this web site.

You will need the freely available Adobe Acrobat Reader, which is available by clicking here. To access the presentations:

• Click the title of the session
• You can choose to view the file online or save the file to your computer
• You can print the files and add them to your other conference materials

"Unique Soles for Unique Souls"
John Fluevog & Stephen Bailey, JohnFluevog Shoes

"Ethnography: Bringing the Consumer Voice Into Your Marketing Efforts"
Christine Haskins & Michelle Johnston, Ideas to Go

"The Role and Leadership Challenges of the CMO"
William Koleszar, The CMO Institute