The concept for THe Conference on Marketing was borne from real life conversations we shared with our advocates and prospective loyalists. Recognizing that these folks were just as qualified to speak as the people on the roster - we've unveileed and rebuilt a collaborative platform for sharing their own passions and expertise. We rightly names this platform THe Conference on Marketing - an annual event with equity, and a strong history and following... yet one that relied on the success of the roster... "reinvented to focus on the collective intelligence and experience of the group - a brainfest of who's who where all those participating are of equal celebrity". Mirroring today's society and in today's uncertain times, we present you with a historic gathering of authentic conversations and raw expression. It's a place where unpredictable times become the backdrop for unleashing unprecendented resolutions. The place to be is THe.
From the opening session designed after the undergroup "open source" concept, attendees will self categorize themselves into areas of interest and exchange front line stories. At THe University, showcasing expertise isn't limited to pre-selected stand ups, but rather is open to anyone who can add value to another - personally or professionally.
Imitation is the highest form of flattery...
Recognizing that there are other events out there that claim to rival THe - we stress the difference is that THe Conference on Marketing doesn't preach interactivity for the sake of interactivity. THe underlying goal is built into the philosophy of the event - walk away with solutions - answers and direction that YOU NEED - brought to life collaboratively under the facilitation of great people helping great people... impacting great people... showcasing great people. It's about sharing what you know with your peers. Strong people make smarter decisions. We invite strong people to co-create and help shape the future of the marketing industry. Build and strengthen relationships with people who matter about ideas that matter.
Also unique to this event - interative opportunities are in no way a replacement of but an addition to the "world class content" that drove THe Conference on Marketing to strengthen the career paths, brands, and marketing strategies for so many generations of great organizations.
THe was build upon and has consistently delivered the creme de la creme content and people since its inception. With keynote speakers Jim Stengel, Former Global Marketing Chief and Procter & Gamble and Bert Jacobs, founder of the Life is Good lifestyle brand to Fred Kleisner the CEO of Morgan Hotels Group, marketers will be transformed into game changers instantly - because they will connect with relevance.
Action plans for the evolution of marketing as a strategic discipline will be conceptualized and decisions will be made that stand to forever change how we as marketers communicate value and brand promise. Delivering long term growth in an increasingly short term obsessed society where the measure of our worth is often so short sighted is a pain point we all share but one together, we can overcome.