Agenda at a Glance
Monday November 2, 2009: Symposium
| 8:30 | Kick off Keynote - Ground Swell: Winning in a World Transformed by Social Technologies Josh Bernoff, Author & Principal Analyst, Forrester |
| Symposium 1: Business to Business Marketing | Symposium 2: Marketing Mix & Measurement | |
| 9:30 | KEYNOTE - Building Emotional Connections with B2B Decision Makers: The Human Element Case Study Patti Temple Rocks, Vice President, Public Affairs, The Dow Chemical Company, Named to the 2008 Who’s Who in B2B Marketing | Using Disciplined, Fact-Based Marketing to Drive Growth & Profits Kevin Clancy, Author, Your Gut is Still Not Smarter Than Your Head |
| 10:15 | Networking Break | |
| 10:45 | Improve Experience, Grow Your Impact Suzanne Martin, Senior Director, Global Corporate Marketing & North America Marketing, Home & Networks Mobility, Motorola | Measuring the Impact of Non Traditional & Social Marketing Esmee Williams, VP Marketing, Allrecipes.com |
| 11:30 | Servicing Dual Stakeholders: Overcoming the Middle Man to Resonate Better With Your End User OPEN SESSION | Amazingly Simple Stuff: How Simplifying the Customer Experience can Help You Drive Customer Loyalty and Win Market Share Lee Rafkin, Global Director, Simplification, Siegel + Gale, LLC |
| 12:15 | Lunch | |
| 1:30 | More than a Logo: Utilizing Non-Traditional Partnerships to Communicate Business Value Mark Gambill, CMO, CDW | Harnessing the Power of Digital Marketing to Grow Your Business Chris Curtin, VP Digital Engagement, HP |
| 2:15 | From the Andes to the Amazon: Maintaining International B2B Brand Standards John Ely, SVP Marketing & Carlos Alda, Director of International Development, Signature Worldwide | Maximizing the Value of Your Portfolio: Overcoming Brand Proliferation OPEN SESSION |
| 3:00 | Networking Break | |
| 3:30 | Taking the NO Out of Innovation in B2B Marketing Mike Brown, Vice President, Market Strategies, YRC Worldwide | Using Insights to Guide Innovation Without Restrictions: It’s About Probabilities, Never Guarantees Rebeccca Zogbi, Director, Consumer & Brand Insights Group Katie LeClair, Director, Innovation Management, Dunkin’ Brands Inc. |
| 4:30 | Concluding Keynote - Listening to the Future: Forecasting Business to Drive Market Success Dan Rasmus, Director, Business Insights, Microsoft & Author, Listening to the Future |
| 5:30 | Conclusion of Day One |
Tuesday, November 3, 2009: Conference
| 7:15 | Registration |
| 8:15 | Official Welcome from THe Curator Andy Stefanovich, Co-Founder, PLAY |
| 8:30 | A THe First: An Open Source Collaborative Kick Off This innovative session is your chance to explore the topics you want to discuss, the problems you want to solve and the information you want to learn. Andy Stefanovich shapes the collaborative experience; you self select the topics you want to discuss, and there is plenty of opportunity to engage in lively conversation with other attendees. |
| 9:30 | Networking Break |
| 10:00 | The Future of Marketing: Where Do We Go From Here? Jim Stengel, Legendary Retired Global Marketing Chief, Procter & Gamble |
| 11:00 | The Evolution of the Morgan Hotel Brand Fred Kleisner, President & CEO, The Morgan Hotel Group |
| 12:00 | Lunch |
| 1:30 | Concurrent Track Sessions Begin |
| TRACK 1: Brand Strategy | TRACK 2: The Power of Connectivity | TRACK 3: Pinpointing Growth Opportunities | |
| 1:30 | Creating Branded Experiences: Why Is Hershey, the Sweetest Place on Earth So Sweet? Lisa Hultquist, Managing Director, Marketing & Brand Integration, Hershey Entertainment & Resorts | Building Reciprocal Consumer Relationships | Creating An Innovative Environment & Culture of Collaboration Alex Gonzalez, SVP Strategic Marketing, Equifax |
| 2:30 | Above the Noise: How large companies and major brands are really listening to their consumers in today’s noisy social media-sphere. Moderator: Diane Hessan, President & CEO, Communispace Daniel Bloom, SVP Consumer Research & Analysis, Bank of America Rob Sapinkopf, Director, Market Research, Heinz Amie Owens, Head of Brand Strategy & Consumer Insights, Reebok | Connecting through Design: Brands of the Future will Bleed Creativity Stanley Hainsworth, Former Creative Director, Starbucks, Founder, Tether | Making Stuff That Matters Tim Manners, Author, Relevance |
| 3:30 | Networking Break |
| 4:00 | Small Group Collaboration Exercises Register on-site to take part in Small Group Collaboration Activity: Select an interactive session and work to solve a marketing challenge with a team of experts. Learn how others tackle challenges and build new connections in a productive setting. |
| 5:00 | Conclusion of Day One |
Wednesday, November, 4, 2009: Conference
| 7:30 | Morning Coffee |
| 8:15 | Community Engagement at Panasonic Bob Greenberg, CMO, Panasonic |
| 9:15 | Staying Relevant through Times of Change: Information – Driven Marketing – The Foundation For Effectiveness Tom O’Toole, CMO, Hyatt |
| 10:15 | Networking Break |
| 10:45 | Life Is Good: A Triumph In Creating Communities of Passionate Advocates Bert Jacobs, Founder, Life Is Good |
| 11:30 | Round Robins: Interactive Discussions Onsite attendees suggest key topics and engage in small group discussions. Start the conversation over a round robin and continue it over lunch. |
| 12:00 | Lunch |
| 1:15 | Concurrent Track Sessions Begin |
| TRACK 1: Brand Strategy | TRACK 2: The Power of Connectivity | TRACK 3: Pinpointing Growth Opportunities | |
| 1:15 | Segmenting Shopper Opportunities to Prioritize & Win Karen Gryson, Director Marketing Strategy & Insights, the Coca Cola Company | This session will be delivered by Chadwick Martin Bailey More details coming soon. | Building Your Own Brand: Positioning Yourself For Future Growth Gina Rudan, Personal Branding Coach |
| 2:00 | Developing an On Brand Social Media Strategy Paula Drum, VP Marketing, H&R Block | Extending Your Reach through Cause Marketing Katrina McGhee, VP Marketing, Susan G. Komen Race For The Cure | Linking Your Brand TO Profitable Sustainability Initiatives: The CASE FOR GREEN Faith Taylor, VP, Sustainability & Innovation, Wyndham Worldwide |
| 2:45 | Refreshment Break | ||
| 3:00 | Reinventing Your Brand through Music Marketing Rob Souriall, VP Strategic Marketing, Hollywood Records | The Ultimate in Global Customer Experience: Emirates & Dubai David Lobo, Group Director, Marketing, Verizon | Connecting With Your Consumers in a Way Only An Entertainment Property Can John Rood, SVP Marketing, ABC Family |
| 3:45 | Concluding Thoughts From Your Curator Andy Stefanovich, Founder, PLAY |
| 4:15 | Conclusion of THe |
