THE Conference on Marketing

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Day Two
Track D: Segment Specific Marketing

1:45

Best Buy For Boomers: Changing The Way We Serve The 50+ Customer

KEYNOTE:
Scott Benjamin Moore, R&D Lead, Empty Nest Segment,BEST BUY

2:30

Urban Asian Youth – The Next Cultural Explosion

Theresa Tran, Director of Communications,JORDAN, A DIVISION OF NIKE, INC.

3:15

CONCLUDING KEYNOTES

Day Two Track Sessions

Track A: Marketing Leadership	Track B: Brand Management & Design	Track C: Marketing Communications

Track D: Segment Specific Marketing	Track E: Marketing Via New Media	Track F: Business to Business Marketing