IIR Marketing and Business Strategy Portfolio

Testimonials

TESTIMONIALS

It was MAGIC! Motivating Your Audience to Your Goal Interactively with Content!
- Chris Lindsay, Training & Operations, Wizards of the Coast

When having to choose which conferences I'm going to attend each year, I end up selecting The Market Research Event because the breadth of content is like being able to attend several conferences at once."
Cindy Casper, Director, Greeting Card Consumer Insights, American Greetings

Excellent all around.
Sr. Manager, IT PMO, Lockhead Martin Aeronautics

I've attended The Market Research Event twice in the past 3 years and it's become the benchmark by which I measure all other conferences, in content and relevance.  After a few days exposure to the dynamic speakers, the major manufacturers sharing case studies and the opportunity to connect with peers at client companies, I come away from TME "fired up" with ideas, approaches and a list of action items I can put into practice immediately. Even as we all face cuts in travel and training budgets, this is the conference to keep on your list!
Lori Grupp, Director of Marketing Research, Hyatt Hotels and Resorts

It was real, hands-on..it will impact my life long-term!
- Kyn Cadle, Director Customer Care, OTIS Spunkmeyer

When I’m asked which conferences to attend, I tell them, start with The Market Research Event. Far and away the best this industry has to offer.
Robert F. Lederer, Founder, RFL Communications & Editor, Research Business Report

Truly Inspiring
- Ed Reznu, Information & Communication Services, NYS Teachers

Exactly what I needed to know! A good mix of topics. I'm feeling jazzed about the information/learning I'm getting from these workshops. My team is planning to use what we've learned here to mature our methodology and improve our Business Analyst Training training program.
Sr. Business Analyst, D&B

The Market Research Event keeps getting better and better. The keynote speakers are always thought-provoking and timely and the high-quality breakout sessions let attendees learn from and interact with peers at leading client-side companies.
Dan Quirk, Quirk’s Marketing Research Review

World’s Top MR Event…
Larry Gold, Editor, Inside Research

I felt emotionally changed!
- Attendee, Southern California Edison

The Market Research Event is one of the industry’s best forums for uncovering new ideas, sharing best practices and celebrating what we do as researchers.  It lives up to its name and we at Procter & Gamble are proud to be there every year.
Kim Dedeker, Vice President, Consumer & Market Knowledge, The Procter & Gamble Company (title reflects position at time of quote)

Exceptional, good energy. Relevant. Fun. Well-organized, efficient use of time. Customized to our stated needs. I had a great experience for my first time attending.
Business Analyst, autotrader.com

DMS Research is proud to partner with IIR in 2009 to present the EXPLOR awards, which celebrate excellence, creativity and innovation in market research.  THE Market Research Event will be an ideal forum to reach the widest audience in the industry.
Chuck Miller, President, DMS Research

It was real, hands-on..it will impact my life long-term!
- Kyn Cadle, Director Customer Care, OTIS Spunkmeyer

Great "real world" discussion.
Portfolio Manager, T. Mobile

Business & Life Value!
- Pam Begeron, Customer Service, Nokia

DMS Research is proud to partner with IIR in 2009 to present the EXPLOR awards, which celebrate excellence, creativity and innovation in market research.  THE Market Research Event will be an ideal forum to reach the widest audience in the industry.
Chuck Miller, President, DMS Research

Great ideas and conversation exchanges with others in CS business
- Jenny Baethke, Customer Service, Baxter Healthcare

I’m very pleased to join with IIR to again bring a “School of Marketing Research” to the business community.  As a partner with AMA on a similar program for over 20 years, I witnessed firsthand the value basic research education offered by experienced practitioners can produce for individuals and their organizations seeking to fast-track their investment in research. 
Mike Etzel, Marketing Professor Emeritus, University of Notre Dame 

This was one of the best conferences I have ever attended in terms of advanced planning and communication. The speakers were outstanding.
- Kim Noltemy, Director of Sales, Marketing & Communication, Boston Symphony Orchestra

Wow, this was VERY effective! Very dynamic. Great tips-- thanks! Thank you, thank you, thank you, for all of your hard work to help me be effective. Thanks so much for assisting BA's in finding their place in the workplace.
Bus. Analyst, IT Strategy/Administration, TDS Telecom

Swarming the Magic Kingdom - Great experience and mix of business, Generation Y and fun. Great ideas and conversation exchange with others in the customer service business.
- Jenny Brethke, Customer Service Manager, Baxter Healthcare

Excellent Speakers - the strength of the conference.
- Todd Micholic, IS Manager, American Family Insurance

The learning journal was a great idea. Did not miss out on having copies of the deck.
- Anonymous

It was great to see how Disney exceeds customer experiences first hand. (after attending Disney Service Challenge in the park)
- Kelly Castell, SVP, Process Innovation & Technology, First Data

The interaction and sharing with peers is equally (if not more) valuable than the presentations. Don’t get me wrong-- the presentations are fantastic, but the networking is a collateral benefit.
Director of Program Management, Churchill Downs Incorporated

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