Institute for International Research

The 4th Annual Medicare Advantage Congress January 29-31, 2007 Pointe South Mountain Resort | Phoenix, AZ

5 Reasons Why You Can't Afford to Miss MAC 2007

1. The Competitive Edge
The 4th Annual Medicare Advantage Congress's keynote sessions, workshops, and tracks provide updates and must-have strategies for 2007—all to help you gain that competitive edge in a fiercely growing Medicare market. By attending, you will:

• Prepare your company for 2008 open enrollment through lessons learned from this past year
• Learn key success factors for 2007 and avoid regulatory and financial trouble
• Better focus marketing and operational tactics
• Tap into industry experience on the best ways to segment your dual-eligibles into a SNP
• Grasp the basics behind Pay-For-Performance plans and their future effect on the industry
• Discover how public and private long-term care markets have converged
• Gain insight into the financial impact of adding dual-eligibles to your plan
• Acquire marketing strategies for today's growing Medicare market
• Explore how Part D really affected the industry
• Gain the consumer's perspective on Medicare
• Hear how various states integrated Medicare and Medicaid and the effect 2006 government elections will have on Medicare
• Optimize your plan by learning about Medicare Medical Savings Accounts
• Establish guidelines needed to create effective prevention programs while watching the bottom line
  

2. The Timing
The Medicare Advantage Congress is slated to run January 29-31, 2007. This offers you a first glimpse at 2006 data from the industry while preparing you for 2007. Designed not to interfere with Open Enrollment timelines, the MAC scheduling provides you with time to address your most pressing questions before it's too late.

3. The Faculty
Join our leading cast of Medicare experts as they reveal strategies for managing MMA's biggest challenges:

• Jeff Flick, Regional Administrator, Region IX, CMS
• Erik Olsen, President, AARP
• John Gorman, President & Chief Executive Officer, Gorman Health Group
• Murray N. Ross, Phd, Director, Health Policy Analysis And Research, Kaiser Permanente Institute For Health Policy
• Mike Putiak, Chief Marketing Officer, People's Health
• Daniel C. Lyons, Md, Chief Executive Officer, Veridign Health Solutions
• Gary Jacobs, Senior Vice President Of Corporate Development, Universal American Financial Corporation
• Nancy Grden, Executive Vice President And Chief Marketing Officer, Amerigroup Corp.
  
• Cynthia Dellecker, Senior Vice President, Senior Products, Highmark Blue Cross Blue Shield
• Wayne Rosenberger, Senior Vice President, Health Care Markets, Harte-Hanks
• Scott Dickler, Senior Director Of Marketing And Retention, Independence Blue Cross
• Charles Brown, Vice President Of Product And Finance, Highmark Blue Cross Blue Shield
• Robert Donnelly, Vice President, Government Programs, Memberhealth
• Marian Brandt, Ceo, South Country Health Alliance
• Julie Parrott, Over 65 Segment Leader & Product Champion, Avmed Health Plans
• Keith Vollberg, Vice President Of Medicare Products, Unison Health Plans
• Jean D. Lemasurier, Director, Employer Group Practice, Gorman Health Group
• Robb Cohen, Vice President, Government Affairs, Xlhealth/Care Improvement Plus
• Kathryn Levine, Director, BCN Advantage
• Deborah Madson, Vice President, Government Programs, Blue Cross/Blue Shield Of Minnesota
• Steve Pearse, Medicare Product Manager, Familycare Health Plans, Inc.
• Rodney C. Armstead, Md, Facp, Chief Executive Officer, APIPA
• Carmen Alexander, Vice President, Medicare, APIPA
• Joel V. Brill, Md, Chief Medical Officer, Predictive Health, LLC
• Gretchen Mills, Medicare Regional Product Head, Aetna
• Sherman Rogers, President & Ceo, Finelight

4. The Options
Customize your knowledge gathering for a truly unique learning experience and for topics that matter most to YOU.

Workshops:
B1) Segmenting Dual Eligibles into SNPs
B2) Pre-Heating the Market in 2008 for Open Enrollment
B3) Understanding the Basics Behind Pay for Performance (P4P)
B4) Improving Quality of Care through Special Needs Plans

Afternoon Tracks on Day Two will include sessions focusing on:
A: Marketing and Enrollment Strategies
B: Part D-Implementation & Operational Strategies

5. The Networking
What makes this annual event unique is that 95% of our attendees are from health plans engrossed in MAC, offering you wonderful networking opportunities with fellow peers. The 2007 event is held at the Pointe South Resort where the facilities allow us to have a larger exhibit area, more room for networking and an opportunity for an evening reception on Main Day One.

Medicare beneficiaries will have more choices than ever before in 2007. To stay abreast of this increasingly competitive market, you need to be at the forefront of marketing innovations and run your Medicare operations efficiently. Let MAC 2007 show you how to establish best practices in implementing, managing, and growing your Medicare managed care programs. Download the brochure or call us now at 888.670.8200 to find out how.