Institute for International Research

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Morning Workshops

Obtain Best Practices on Lessons Learned in 2006 on Implementing Special Needs Plans & the Integration of Tactics to Reduce the Operational Kinks  
January 29, 2007 Morning Workshop 
Keith Vollberg, Vice President of Medicare Products, UNISON HEALTH PLAN  
Robb Cohen, Vice President, Government Affairs, XLHEALTH /CARE IMPROVEMENT PLUS
George M. Louie, MD, Senior Medical Director, HEALTH NET OF CALIFORNIA

P4P-101- Understanding the Basics Behind Pay-For- Performance and Its Impact on the Future of Medicare
January 29, 2007 Morning Workshop 
Murray N. Ross, PhD, Director, Health Policy Analysis and Research, KAISER PERMANENTE INSTITUTE FOR HEALTH POLICY  
Joel V. Brill, MD, Chief Medical Officer, PREDICTIVE HEALTH, LLC

Afternoon Workshops

Prepare the Market for 2008 Open Enrollment – Implementing Lessons Learned & New Ideas on Pre-Heating the Market  
January 29, 2007 Afternoon Workshop 
Gretchen Mills, Medicare Regional Product Head, AETNA

Main Conference Day 1

Update from CMS: New Developments and Forward Trends in Medicare Advantage  
8:30 am 
Jeff Flick, Regional Administrator, Region IX, CMS 

Convergence of the Public and Private LTC Markets  
10:45 am 
Gary Jacobs, Senior Vice President of Corporate Development, UNIVERSAL AMERICAN FINANCIAL CORPORATION 
 
Next Steps in Standardizing and Simplifying the Integration of Care for Dual Eligibles
12:15 pm 
Daniel C. Lyons, MD, Chief Executive Officer, VERIDIGN HEALTH SOLUTIONS

Main Conference Day 1 Tracks

Track A: Marketing 
Innovation and Compliance: How to be Unique in an Environment of Increasing Standardization and Regulation 
2 pm 
Mike Putiak, Chief Marketing Officer, PEOPLE'S HEALTH

Marketing Strategies in an Increasingly Competitive Environment 
2:45 pm 
Wayne Rosenberger, Senior Vice President, Health Care Markets, HARTE-HANKS

Marketing Challenges : Implementing Part D for Dual Eligibles in Special Needs Plans
4:45 pm 
Nancy Grden, Executive Vice President and Chief Marketing Officer, AMERIGROUP CORP.

Track B: Part D
Operational Challenges Implementing Part D  
2:45 pm 
Robert Donnelly, Vice President, Government Programs, MEMBERHEALTH  
 
What's on the Horizon for Part D
4 pm 
Cynthia Dellecker, Senior Vice President, Senior Products, HIGHMARK BLUE CROSS BLUE SHIELD 
Charles Brown, Vice President of Product and Finance, HIGHMARK BLUE CROSS BLUE SHIELD

Main Conference Day 2

PANEL DISCUSSION 
Anticipating the Impact of the 2006 Government Elections on Medicare 
11:15 am 
Murray N. Ross, PhD, Director, Health Policy Analysis and Research, KAISER PERMANENTE INSTITUTE FOR HEALTH POLICY  
 
Case Study of the Transitional Success of a Plan from Medigap to Medicare Advantage- Staying Ahead of the Competition to Avoid Becoming Extinct
2:45 pm 
Deborah Madson, Vice President, Government Programs, BLUE CROSS/BLUE SHIELD OF MINNESOTA 
 
The Business of Running Medicare Advantage Programs: Achieving Efficiency and Credibility While Remaining Compliant
4 pm 
Kathryn Levine, Director, BCN ADVANTAGE