The 3rd Annual Medicare Advantage Congress

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The 3rd Annual Medicare Advantage Congress

January 23 - 25, 2006 | , ,

Agenda Day One

This conference is currently in production but feel free to browse through to see what the 2006 Event was all about. If you are interested in submitting topics on this event or in becoming a speaker, please email Valerie Bowling at vbowling@iirusa.com.

7:00	Conference Registration
8:00	Chairperson's Welcome Murray N. Ross, PhD, Director, Health Policy, Analysis and Research, KAISER PERMANENTE, INSTITUTE OF HEALTH POLICY
PART I: UPDATE ON PART D IMPLEMENTATION
8:15	Preparing for Changes in the Medicare Program John Rother, Group Executive Officer of Policy and Strategy, AARP
9:00	The Implementation of Part D and the Future of Medicare Congressman J.D. Hayworth, Arizona's 5th Congressional District
9:45	Analyzing Critical Issues for Medicare's Future Marilyn Moon, PhD, Vice President and Director of the Health Program, AMERICAN INSTITUTES FOR RESEARCH (former Senior Analyst, Congressional Budget Office and Founding Director, Public Policy Institute of AARP)
10:30	Refreshment Break
11:00	CMS Review of the 2006 MAPD Bidding Process and the Implications of the Formulary Policy Babette Edgar, PharmD, MBA, Vice President Strategic Business Development, GORMAN HEALTH GROUP Aaron Eaton, Pharmacist, Division of Finance and Operations, Medicare Drug Benefit Group, CENTERS FOR MEDICARE AND MEDICAID SERVICES
11:45	Competitive Bidding: What Worked, What Didn't and the Implications for 2007 Plans Babette Edgar, PharmD, MBA, Vice President Strategic Business Development, GORMAN HEALTH GROUP Aaron Eaton, Pharmacist, Division of Finance and Operations, Medicare Drug Benefit Group, CENTERS FOR MEDICARE AND MEDICAID SERVICES Dan Lyons, MD, Senior Vice President, Government Programs, INDEPENDENCE BLUE CROSS Guenther Ruch, Vice President, WISCONSIN PHYSICIAN SERVICES Murray N. Ross, PhD, Director, Health Policy, Analysis and Research, KAISER PERMANENTE, INSTITUTE OF HEALTH POLICY (moderator)
12:45	Luncheon for Faculty and Conference Participants
2:00	Afternoon Breakout Sessions Begin

Track A - Focus on Marketing: Beneficiary Education and Strategic Outreach (Track sponsored by FINELIGHT)
2:00	Discussion of Senior Market Strategies Sherman Rogers, President, FINELIGHT
2:45	Winning the Competition for Beneficiary Enrollment by Educating Beneficiaries on the Lock-in Period Pamela Smith Martin, MS, MPA, PhD, Director Public Policy, BLUE CROSS BLUE SHIELD OF FLORIDA
3:30	Refreshment Break
4:00	Prospective on the Senior Market: Assessing the Landscape of Medicare Advantage Gary Jacobs, Senior Vice President of Corporate Development, UNIVERSAL AMERICAN FINANCIAL CORPORATION
4:45	Innovative Strategies for Marketing to Seniors Mike Putiak, Chief Marketing Officer, TENET CHOICES, INC.
5:30	Close of Day One

Track B - Focus on Clinical: Disease Management and Provider Education Strategies
2:00	Determining the Effectiveness of Self- Management and Health Empowerment Programs for Medicare Members Danielle Butin, MPH, OTR, Director, Health Services, East Region, Senior & Retiree Services, UNITED HEALTHCARE
2:45	Assessing the Effectiveness of One Plan's Disease Management Programs as a Measurement for All Judith Black, MD, Medical Director, Senior Programs, HIGHMARK BLUE CROSS BLUE SHIELD
3:30	Refreshment Break
4:00	Taking Your Compliance Program to the Next Level Anne Crawford, Director, Medicare C & D Compliance Officer, HIGHMARK BLUE CROSS BLUE SHIELD
4:45	Involving Providers in Beneficiary Education to Maximize Your Market Reach Ralph Velasquez, MD, Vice President and Chief Medical Officer, OSF HEALTHPLANS
5:30	Close of Day One

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