About the 2009 Linkage Strategies Event

The harsh reality is setting in…

• Relief from the economic turmoil is not yet in sight
• While customers still hold the power, they feel as though they are losing control
• Uncertainty is causing both consumers and businesses to slow

The natural reaction for businesses is to slash budgets, spend less on marketing & lower prices.

The truth is…there is a better way.
The down economy does NOT have to be a major roadblock for your business.

The companies that will make it out ahead will be those who resiliently push to understand what’s important to their customers and make changes now. Help your company reevaluate every dollar spent on your customers so you can identify potential growth areas through new products and services AND pinpoint immediate changes to operate more efficiently.

Introducing the 13th annual Linkage Strategies Conference taking place March 9-11, 2009 at the Hyatt Regency Coconut Point in Bonita Springs, FL. Linkage Strategies is the ONLY conference that measures the impact of customer strategy investments on the business’ bottom line. So much money is spent on the customer experience, yet few companies can actually measure each element and “link” customer initiatives such as satisfaction and loyalty to financial gains. This conference takes that crucial step forward and shows attendees how to manage, measure, link and act on customer data. This year’s theme is “Drive Loyalty in Time of Big Change.” With the recession looming, the race to keep your customers is ON and loyalty is the ULTIMATE vehicle for survival. If spent right, customer strategy investments should be sound business investments that help your company grow and thrive. We’ve taken YOUR feedback and incorporated even MORE of what you’ve loved about this conference and changed almost everything you asked.

What Can You Expect to Learn:

• The complete blueprint for the linkage process
• Ways to overcome managerial resistance
• Methods to identify customer preferences & build personalized offerings to expand your business and keep customers loyal
• How to prioritize customer touch points so your customers don’t notice cutbacks
• Short-term & long-term strategies for keeping customers

What’s New for 2009?

• Newly organized track sessions so that attendees of ALL LEVELS of maturity in the linkage process will benefit – from newbies, to those in the midst, to the veterans
• The most timely topics to address the current economic climate and what changes your company should make to survive and even flourish during these times
• The most impressive and diverse group of keynotes – with over 10 books and more than 100 articles between them
• More customization than ever – Topics on Demand, You Tell US the Missing Link
• Networking activities every night – Poolside Dinner & S’mores Roast, Wine & Cheese Sunset Mixer
• All new participatory format – there will never be a dull moment with the wide variety of learning formats such as lecture-style, moderated roundtable discussions, doublelength workshop-style track sessions, evening activities and more.

KNOWLEDGE, METRICS & ACTION must take priority to get through these times.
Economy is cyclical. Innovation & growth should not be. When the market is back – will you be on top?