Who should attend the Lifestage Marketing Summit?

• Anyone tasked with capitalizing on the nuances within their key customer segments to truly connect with a new age of consumers..
• Brand Managers:

Design a strategy that drives mega brand relevance across the lifestages
Develop lifestage appropriate brand experiences
Keep your product relevant as your key consumers age

• Market Researchers:

Guidelines for predicting the next big thing for your key segments
Harnessing insights from communities within your segments
Identifying the next BIG thing

• Marketers:

Leveraging WOM to drive awareness across lifestages
Understanding the new Brand-agnostic consumer
Integrating segment appropriate trends to deeply connect with your most profitable consumers

 

• More Event Takeaways…
• • Apply Segmentation Strategies to Capitalize on the Nuances Within Key Consumer Segments
• • Recognize the diverse lifestyles within key segments to create relevant communication strategies that resonate and deliver
  on current and future needs
• • Embrace segmentation as a strategy and action the insights to achieve real results
• • Understand lifestyles and translate that behavior into smart insights that will lead to increased profitability
• • Applied learnings and real‐time experiences that you can leverage into your brand
• • Apply principles and architectures that will positively influence your brands promise
• • Learn to mine your brands’ “dna” and apply that key information into actionable strategies
• • The limits of Internet-based information, and the need for planners and researchers to read outside their field and specialty
• • Shaping Brand Experiences of consumers of various lifestyles into life stage segments
• • Converting consumer understanding into an actionable platform
• • Integrating new trends into traditional products
• • Innovating new products for new life stages
• • An effective model to increase the active participation of your brand
• • Explore Consumer mindsets that transcend generational and demographic boundaries
• • Action more meaningful segmentation
• • Meeting cross-generational needs