The Lifestage Marketing Summit has been cancelled.
Please email kvazquez@iirusa.com if you would like to be informed about plans for the event in 2011.
In the meantime, join us at the Youth & Family Marketing Mega Event!

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Just Announced: Free Wireless and Free Access to The Sound TV for the Duration of the Conference!

WELCOME TO THE LIFE STAGE MARKETING SUMMIT

CO-LOCATED with
The Youth & Family Marketing Mega Event - Visit the Event Website!

Why Life Stage Marketing Summit is so urgent for 2010?
The foundation for a repeatable innovation formula often lies in the execution of strategic customer segmentation. Understanding behavior, translating that behavior into future purchasing decisions sets the stage for new products, services and incremental innovations. The time is now. The customer is boss and competition is fierce. We live in a global transparent economy. Understand and maximize your customer lifetime value by knowing them better than anyone else, anticipating their needs and satisfying them first.

Why Life Stage Marketing 2010 is a must attend:

  • REAL LIFE PRACTITIONER SPEAKERS exploring case studies on Innovation, Trends, Segmentation, Market Research/Insights, Marketing and Loyalty
  • NO COMMERCIALISM from the platform
  • FEATURED TOPICS INCLUDE: Behavioral Economics, Applying Key Information into Actionable Strategies, Anticipating the Future, Leveraging WOM, The Power of Experience Design, Driving Brand Relevance and Growth across Multiple Categories, Integrating new trends into traditional product innovation to grow your brand, Emerging Product Markets for Various Life Stages, Achieving Competitive Advantage through co-creating experiences
  • SEGMENTS COVERED INCLUDE: Millenials (Echo Boomers), Boomers, Genx, GenY, Hispanic and Latin Americans and more…
  • NEW 360 Degree Trends Panel and Multiple Interactive Real Time Exercises

REASONS TO ATTEND

  • ACHIEVE CUSTOMER RELEVANCE by integrating lifestyle marketing into life stage marketing efforts
  • UNDERSTAND HOW CUSTOMER BEHAVIOR leads to purchasing decisions
  • SPOT UNTAPPED OPPORTUNITIES for new growth
  • KEEP CUSTOMERS FOR LIFE by being attuned to preferences
  • ANTICIPATE NEW NEEDS and be first to market
  • ACTION SEGMENTATION to maximize lifetime value and achieve sustainable growth

SUPERIOR CONTENT
ENGAGING EXPERIENCE

Speaker Sir Ken Robinson SIR KEN ROBINSON
Author
Leading a Culture
of Innovation
Speaker Emma GildingEMMA J GILDING
President, Omnicom,
Author

What Drives Consumer
Behavior?
Speaker Noah GoldsteinNOAH GOLDSTEIN
Professor UCLA,
Co-Author of YES!

Secrets of Persuasion
Speaker Colin BeavenCOLIN BEAVEN
Author, No Impact Man
Sustainability & The Future of Being Happy

UPCOMING WEBINARS

"consistent brand conversations = persistent brand dialogue" with riCardo Crespo
Wednesday, April 7 2-3PM EST
Space is limited.
Click here to reserve your seat now.

Mention priority code: M2246W1WEB

Applied Market Research - The Next Generation: Addressable Minds
Tuesday, April 6 2-3PM EST
Space is limited.
Click here to reserve your seat now
Mention priority code: M2246w2

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