The Lifestage Marketing Summit has been cancelled.
Please email kvazquez@iirusa.com if you would like to be informed about plans for the event in 2011.
In the meantime, join us at the Youth & Family Marketing Mega Event!
Agenda at a Glance
Agenda at a Glance for the Life Stage Marketing Summit
Pre-Conference Workshop and Symposium: May 10, 2010
| 8:15 | Registration for all day workshop |
| 9:00 – 4:00 | Using Ethnography as a Tool for Identifying Opportunities and Building Customer-Relevant Strategies at the Intersection of Lifestyle and Life Stage |
| Ruth Sando, Cultural Anthropologist, Barbara Perry Associates |
| Social Media and Technology Symposium | |
| 7:45 | Registration |
| 8:15–8:25 | Opening Remarks |
| 8:30–9:15 | Social Media – Are Marketers Missing the Point? David Rose, Marketing Lecturer, Laurier School of Business & Economics, Founding Member, Laurier’s Social Media Research Centre |
| 9:20–10:05 | Market Research and Shopper Insights The Love Affair between Marketers and Mom Bloggers: From Romance to Reality Alma Klein, Associate Creative Director and Mom Blogger, Arc Worldwide, MarketingMommy.net |
| 10:10–10:40 | Networking Break |
| 10:45–11:30 | Creating Order Out of Anarchy: Building a Successful Social Media Marketing Program in a Corporate Environment Bryan Owen, Interactive Director, Hershey |
| 11:30–12:00 | Social Media...What’s next...And where to look Kirsten Ludwig, Consultant, Formerly Anthropologie |
| 12:00–1:30 | Lunch |
| 1:30–2:15 | How Your Consumers are Using Mobile: Who's engaged and who's just phoning home? Jacqueline Anderson, Consumer Insights Analyst, Forrester Research |
| 2:20–2:40 | Social Media: One Size Doesn’t Fit All: Finding the Tailored Fit for Your Brand Rachel Geller, Chief Strategic Officer, The Geppetto Group |
| 2:45–3:15 | Break |
| 3:15–4:05 | SOCIAL MEDIA AND EDUCATION: REACHING PARENTS….AND KIDS Peter Grunwald, President, Grunwald Associates LLC |
| 4:10–4:30 | Millennials and the Death of Secrets: How social networking has made growing up publicAndy Davidson, Managing Director, The Sound EuropeJohn Broderick, VP and Head, The Sound NYC
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| 4:30–5:15 | End of symposia: OPENING KEYNOTE FOR BOTH EVENTS Dr. Noah Goldsten, Professor, UCLA Anderson School of Management and Co-Author of Yes!: 50 Scientifically Proven Ways to Be Persuasive |
Main Conference Day One: May 11, 2010
| 7:30 | Registration and Coffee |
| 8:00–8:15 | Opening Remarks Andy Stefanovich, Senior Partner, Prophet |
| 8:15–9:10 | Keynote: Leading A Culture of Innovation Sir Ken Robinson Author, Out of Our Minds: Learning to Be Creative and The Element: A New View of Human Capacity |
| 9:10–10:00 | Keynote: To Hell With Sustainability: Why Aim For Less Bad When We All Want More Good Colin Beaven, Author, Blogger, Activist, NO IMPACT MAN |
| Research & Trend Insights | Loyalty, Marketing & Connecting | |
| 10:00–11:00 | The Consistent Experience of Your Brand at The Appropriate Life Stages Ricardo Crespo, WorldWide Group Creative Director, Mattel | Remembering Who Signs The Check Joan H. Cleveland, CLU, ChFC, REBC, LTCP, Senior Vice President, Business Development, Individual Life Insurance, Prudential Financial |
| 11:00–11:20 | Speed Networking | |
| 11:20–12:00 | Anticipating the Future: Guidelines for Predicting “The Next Big Thing” in an Unpredictable World Michael G. Zey, PhD., Professor, Montclair State University, Author, Ageless Nation | Spreading the Word: Leveraging Word of Mouth to Drive Sales and Turn Audiences into Brand Ambassadors Cathie Thomas, Director of Innovation and Senior Partner, Fleishman-Hillard |
| 12:00–1:30 | Lunch and Acoustic Band Performances | |
| 1:30–2:00 | Real Life Case Study: Driving Mega Brand Relevance & Growth Across Multiple Categories Sharad Doshi, Director Global Strategic Insights, Johnson & Johnson | Real Life Case Study: Would Brand Loyalty Die after Baby Boomers? Why new generations seem to be Brand-agnostic Olga Patel, Innovation Intelligence Manager, Nestle USA |
| 2:00–2:30 | Real Life Case Study: Using Mobile Ethnography to Generate Unique Consumer Insights Elizabeth Dolinski, President and Strategy Director, Luminosity Marketing | Real Life Case Study: Integrating New Trends into Traditional Product Innovation to Grow Your Brand Alice Koehler, Brand Manager, New Product Development, Kraft |
| 2:30–3:30 | The Future of the Modern Consumer: Creating Interactive Scenarios Dan Rasmus, Consultant formerly of Forrester and Microsoft - Author, Listening to the Future | |
| 3:30–4:00 | Networking Break | |
| 4:00–4:30 | What’s the next BIG thing? Sheryl Connelly, Global Trends and Futuring, Global Marketing Office, Ford Motor Company | Real Life Case Study: The Power of Experience Design Lee Green, VP Brand and Values Experience, IBM |
| 4:30–5:00 | Building a Boomer Focused Travel Package Judy Melanson, Chadwick Martin Bailey and Jeremy Palmer, Tauck Worldwide | Case Study: The Beautiful Mind Charting the Invisible Mike Maddock & Javier Flaim, Partners, Innovation Agency, Maddock Douglas |
| 5:00–5:30 | Innovations in Communication Strategy: Delivering Results that Resonate Amelia Strobel, Sr. Director, Consumer Insights & Strategy, Kraft | Real Life Case Study: Emerging Trends in Marketing and Research- Examining the Role of Guerrilla and Viral marketing Kristin Luck, President, Decipher |
Main Conference Day TWO: May 12, 2010
| 8:30–9:15 | What Drives Consumer Behavior? Emma J Gilding, President of Strategy, DAS OMNICOM |
| 9:20–10:20 | Keynote: 360 Degree Trend Panel: Trends Include Design, Technology, Global, Social And Cultural As Well As Consumer And Business Piers Fawkes, Founder, PSFK |
| 10:25–11:25 | Speed Networking II |
| 11:30–12:30 | Interactive Scenario Planning: Innovate Your Segments, Not Your Channels Andy Stefanovich, Senior Partner, Prophet |
| 12:30–1:30 | Lunch |
| Research & Trend Insights | Loyalty, Marketing & Connecting | |
| 1:30–2:00 | Real Life Case Study: A Mindset Driven Approach to Market Segmentation and Business Strategy Richard Huskey, Specialist, Yakult USA | Real Life Case Study: Helping Hispanic and Latin American Life Style Business Strategies Play Together in the Sandbox Brian Lange, Product Director, McNeil Nutritionals |
| 2:00–2:30 | Real Life Case Study: Achieving Competitive Advantage through Co-Creating Experiences Jon Dalton, Design Director, Phillips | Real Life Case Study: Emerging Product Markets for Various Life Stages Sreten Gajic, Global Marketing Manager, Coca Cola |
| 2:30–3:00 | Endorsements in Food: What? By Whom? Driving Acceptance in Older Adults. Dr. Howard R. Moskowitz, President, Moskowitz Jacobs Inc., Co-Author of Selling Blue Elephants – How to Make Great Products that People Want, Before they Even Know they Want Them | Real Life Case Study: To Be Announced. |
| 3:00–3:30 | Life Stage Keynote: Keeping Your Product Relevant as Your Consumer Ages Katrina McGhee, V.P. Marketing, Susan G. Komen, Race for the Cure | |
| 3:30–4:15 | Concluding Keynote: The Future Generations and Top Trends that Will Affect Us Most Jane Buckingham, Founder, Trend Forecaster, Trendera | |
| 4:15 | Conclusion of Conference | |