How does one not classically trained as a researcher know when to challenge the research, when to believe or not believe in the data and how to push the researcher to go beyond validating by encouraging the researcher to uncover new insights that can drive real, measurable change?

FINALLY, an event designed specifically for USERS of insights. The goal of the event is to unite USERS of research for a "meeting of the minds" to discuss and debate how to work with your insights teams for MAXIMUM business impact. If you're the CEO, CMO, brand manager, line of business manager or an otherwise business leader and rely on insights to make decisions, then this event is for you.