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BECOME A MORE PROFICIENT USER OF INSIGHTS:

How does one not classically trained as a researcher know when to challenge the research, when to believe or not believe in the data and how to push the researcher to go beyond validating by encouraging the researcher to uncover new insights that can drive real, measurable change?

FINALLY, an event designed specifically for USERS of insights. The goal of the event is to unite USERS of research for a "meeting of the minds" to discuss and debate how to work with your insights teams for MAXIMUM business impact. If you're the CEO, CMO, brand manager, line of business manager or an otherwise business leader and rely on insights to make decisions, then this event is for you.

FEATURED SPEAKERS:

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Bob Johansen

Fellow Institute for the Future, Author, Leaders Make the Future

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Daniel Kahneman

Nobel Prize Winner Best-Selling Author, Thinking, Fast and Slow

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Guy Kawasaki

Former Chief Evangelist, Apple, Best-Selling Author, Enchantment

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Beth Dockins

Director, Digital Customer Care, Scotts Miracle-Grow

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Phillip Chambers

SVP, Global Insights, PepsiCo

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Julia Oswald

VP, Marketing, Dominos

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