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Innovations in Pharmaceutical Marketing has been cancelled. 

If you are registered for this event, please contact IIR Customer Service at 888-670-8200.


 

Event Overview

Finding a New Way Forward…

• Invest in Integrity
• Integrate New Methods with Traditional Measures
• Build Brand Trust
• Integrate Web 2.0 into Your Marketing Strategy
• Social Media vs. Community Marketing
• Understand the Power of New Media
• What Works? What Doesn’t? Real Results
• Progressive Practices from True Visionaries


Samuelson
Michael Samuelson
Director of Marketing,
Johnson & Johnson Health Care Systems Inc
Lazarus
Arthur Lazarus, MD,
MBA,Senior Director,
Clinical Research,
AstraZeneca Pharmaceuticals LP
Jaeger
Frank Jaeger
Associate Director,
New Business
Development

Solvay Pharmaceuticals

Dear Colleague,

With the ever changing landscape limiting you to uninspired strategy, the perception of integrity for our industry has reacted a staggering low. Never before has the atmosphere been so ripe for change.

Never before have you needed new direction.

Innovations in Pharmaceutical Marketing is designed to help marketers recover lost ground by exploring new ways to marry traditional strategies with emerging methods. Explore the use of social media as a way toward becoming a partner in health as opposed to the perceived ‘cold corporation’. Push the old guard toward the edge of this new medium. Reinvigorate flagging marketing measures to use dollars in a smarter way. Incorporate compliance issues into marketing tools. Discover the strategic strength in a Collaborative Business Model that truly listens to customers to foster trust. Investigate what the future of pharmaceutical holds in store for all of us.

We look forward to seeing you in Philadelphia!


Elizabeth Ricciardelli
Conference Producer
Marketing & Business Strategy Division

IIR
Kim Rivielle
Managing Director
Marketing & Business Strategy Division

IIR