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Agenda At a Glance
| September 10th, 2008 - Pre-Conference Workshops |
| AM WORKSHOP | Wednesday, September 10th 2008 | 9:00AM-12:30PM Getting the Most From Online Communities Christopher Schroeder, Chief Executive Officer and President, The HealthCentral Network |
| PM WORKSHOP | Wednesday, September 10th 2008 | 1:30-4:30 Paperless Future: As Doctors Increase Their Use of New Media Technologies So Should You! Pablo R. Perillan MD, PhD, CEO, Medicos Inc. |
| September 11th, 2008 - Main Conference, Day One |
| 8:00 | Registration & Coffee |
| 8:45 | Opening Remarks |
| 9:00 | Trouble in Community Paradise Simon Goldberg Electronic Communications Director Abbott Laboratories |
| 10:00 | OPEN SESSION |
| 11:00 | Networking Break |
| 11:30 | Smarter Spending for Decreasing Marketing Dollars Julia M. Amadio President Patients & Consumers Pharmaceutical |
| 12:30 | Networking Luncheon |
| 2:00 | The Future of Pharma – 2012 and Beyond Frank Jaeger, M.A., M.B.A. Associate Director, New Business Development Solvay Pharmaceuticals, Inc. |
| 3:00 | From Discussion Forum to Doctor’s Office – Who Do Patients Trust? Melissa Davies Research Director Healthcare Nielsen Online |
| 4:00 | Networking Break |
| 4:30 | Keynote: Prescription Medications – A Creative Approach to Addressing Access & Affordability Mike Samuelson Director of Marketing Johnson & Johnson Health Care Systems Inc |
| September 12th, 2008 - Main Conference, Day Two |
| 9:00 | Keynote: Understanding and Developing an Optimal Lifecycle Opportunity Thomas Han Senior Director Strategic Marketing & Business Analysis |
| 10:00 | Collaborative Connections: Facilitated Group Discussions |
| 11:00 | Networking Break |
| 11:30 | Utilize Pharmaceutical Physicians to Maximize Medical Impact on Drug Promotion and Acceptance Arthur Lazarus, MD, MBA Senior Director, Clinical Research AstraZeneca Pharmaceuticals LP |
| 12:30 | Networking Lunch |
| 2:00 | OPEN SESSION |
| 4:00 | Between Strategy and Change: Reformulating a Marketing Strategy for a Reformed EU Environment Rossen Kazakov Executive Director Association of Bulgarian Pharmaceutical Manufacturers |
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