Research
|
Habits, Decisions and Increased Sales TNS - Barry Lemmon, Global Head, Retail & Shopper |
| Shopping in 2020: Are We Facing the End of Brick and Mortar
Retail? FRIESLANDCAMPINA - Lies Ellison-Davis, Global Director Shopper Marketing |
| Sell More – Shopper Decisions and How to Elicit Spontaneous
Purchases GFK CUSTOM RESEARCH - Thomas Hertle, Division Manager, Shopper Research/Test Markets/ Brand & Communication Research SARA LEE COFFEE & TEA GERMANY GMBH - Florian Klüsener, Category & Trade Marketing Manager UNIVERSITY OF COLOGNE - Prof. Werner J. Reinartz, University Professor – Department of Retailing and Customer Management |
| Mapping the New Purchase Decision Journey: Identifying the Critical Points of Influence for a Brand Today G2 EMEA-Cesar Montes, Chief Strategy Officer |
| Shopping in Tough Times...Illustration from the Greek Market SYMPHONYIRI GROUP- Louis-Michel Barbotin, President Global Shopper Insight, |
| New Channels for Searching, Shopping and Sharing DATAMONITOR IN PARTNERSHIP WITH VERDICT RESEARCH - Anne Marie Davis, Practice Leader, |
| Using Virtual Store to Understand Shelf Dynamics INCONTEXT SOLUTIONS, LLC- Rich Scamehorn, Chief Research Officer |
| The New Marketing Mix: Social, Shopper & InStore NOKIA - Daniel Villanueva. Head of Marketing Effectiveness Research |
To review descriptions of these sessions, download the program now.