Keynote
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THE BIG PICTURE THINKER Patrick Barwise Emeritus Professor of Management and Marketing, London Business School & Author of Beyond the Familiar  Customer Insights that Matter  As researchers and those who action research, you understand the value of insights, however, this session pushes you to think out of the box, viewing insights gathering beyond the specified department and you'll learn how to get your organization to exploit insights in every way. |
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NEUROSCIENCE EXPERT Gemma Calvert Professor, Neurosense Limited  Practical Applications of Neuroscience in the Shopping Environment This session will change your perception of neuroscience from a far reaching research method to an applicable tool in your tool box. |
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THE SCHOLAR Noah Goldstein Professor UCLA, Anderson School of Management and Co-Author, Yes! Yes! – Proven Ways for Marketer Researchers to Become More Persuasive Researchers have to communicate their findings and continuously prove their value. You'll learn easy to apply tips on persuading more effectively, so you can move beyond the buy-in stage and get to what really matters – the outcomes. |
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RENOWNED SHOPPER PSYCHOLOGIST Christopher Gray, Psy.D. Vice President, Shopper Psychology, Saatchi & Saatchi X Winning Her Wallet by Meeting Her Mind Shoppers have more choices than ever before and don't want to feel manipulated by psychological marketing efforts. That's why it's important to understand how to leverage shopper psychology to create emotion-provoking empathetic relationships with your shoppers. If you don't connect on a deeper level, you'll be forgotten at that moment of truth. |
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THE WORLD AUTHORITY ON TRENDS Susanna Kempe CEO, Worth Global Style Network (WSGN) Retail Trends that Will Shape the Future of Consumer Spending Separating fad from trend is essential to ensuring your brand stays relevant one, five and even 10 years from now. You can't access this type of information from within the four walls of your office. |
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THE FUTURIST Josephine Green Trends Expert, Speaker and Consultant, Beyond 20: 21st Century Stories Engaging with the Future Differently – Igniting Breakthrough Innovation by Rethinking the Organizational Hierarchy Josephine will challenge you to think about organisational hierarchy and how it may be impeding innovation. She'll show you real ways to remove some corporate barriers that may lead to your next big idea. |
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TWO LIVING LEGENDS Bryan Gildenberg Chief Knowledge Officer, Kantar Retail Bryan Roberts Director of Retail Insights, Kantar Retail  The 5 Shares: New Objectives for Shopper Marketers to Bring Great Brands to Life Discover how to navigate the Path to Purchase in a digital world, how brands can directly communicate with shoppers to influence decisions and how retailers are seeking to strengthen their stranglehold as gatekeepers to the shopper. |
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THE CENTRAL EASTERN EUROPE PERSPECTIVE Florian Knauer Managing Director, Rossmann Hungary Trading Ltd. Everything is Local, Even if You're Global: Understanding What Customers Expect from a Local Store As the world becomes more local, you have to ensure you stay local. Learn how to personalize your store and product offerings so you're the neighborhood store of choice. |
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THE RETAIL POWERHOUSE Maria Sealey Head of Insights, Tesco Life Beyond the Store: Understanding Your Customers in Their Consumer Lives Learn the mix of tools and methodologies used to understanding shoppers outside the store and how to champion change using a combination of out of store and in store insights. |