"I'm a Retailer"

"I'm a Retailer"

Retailers & FMCG Manufacturers unite to tell their stories

Asda • McDonald's • Coca-Cola • QVC UK • Tiger Brands • Samsung • Migros Turkey • Kodak • Henkel • Metro Cash & Carry • Procter & Gamble • Danone Group • Newell Rubbermaid • Reckitt Benckiser • Lego • Nokia • PepsiCo • Tiger Brands • Wrigley • Arla Foods and more


FEATURED RETAIL SESSIONS

KEYNOTE: America, Belgium and China: A Retail Marketing Perspective of Three Countries/Continents
Stephen Smith, Chief Marketing Officer, ASDA

KEYNOTE: Changing the Way the World Shops: How Digital Platforms are Transforming the Retail Environment
Steve Bridgeman, Chief Merchandising Officer, QVC UK

Engaging Your Customers Through Digital
Kina Demirel Beskinazi, Money Club and CRM Manager, MIGROS

McDonald's Europe: Creating Value for Our Customers
Aart Labee, Director Business Insight, MCDONALD'S EUROPE

Samsung's Convergence In-Shop Experience Case Study
Hong Kyu Ahn, Market Intelligence Manager, SAMSUNG ELECTRONICS PORTUGAL

The Art of Shopping
Siemon Scamell-Katz, Author, THE ART OF SHOPPING: HOW WE SHOP AND WHY WE BUY

Redefining Retail Space for the 21st Century
Darren Johnson, Regional Director and Vice President, CDG EAMER Retail Printing and Film Products, KODAK

In-Store Cross-Over Category Strategies
Cosmin Tanase, Head of Merchandising, METRO CASH & CARRY ROMANIA

Shopper Insights has found a home in Europe.

- Louis-Michel Barbotin, President Global Shopper Insight, SYMPHONYIRI
Key take-aways:
  • The Power of Choice
  • Category Cross-Over Strategies
  • Executing in Small Store Formats
  • Customer Experience Drives Profitability
  • Measure the Effectiveness of Digital and Mobile Channels
  • Influence Shoppers to Purchase in the New Moment of Truth
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Event Partners
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