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The International Shopper Insights in Action Event

Anchored in our commitment to celebrating shopper excellence and championing basket growth across channels, platforms virtual and physical around the world, we gathered innovation representatives from over 35 countries to meet in Prague at the 3rd Annual International Shopper Insights in Action Event. Retail and FMCG thought-leaders challenged our audience to become more innovative, more creative and to continue to push the boundaries. We tapped into the hottest consumer trends for 2014 and discussed ways to combine trends to really innovate. We discovered what the first world can learn from emerging markets and how the world of shopping will change more in the next five years than it has in the previous fifty. And finally, how cultural macroforces are redefining business, brands, and the skillset you'll need to succeed in the years ahead.

"The only way to discover the limits of the possible is to go beyond them into the impossible." - Arthur C. Clarke
VISIONARY KEYNOTES
BIG DATA AND THE
FUTURE OF SHOPPING

Viktor Mayer-SchÃÆ'¶nberger, Author, Big Data:
A Revolution That Will Transform How We Live, Work, and Think
E-COMMERCE CHINA
Lies Ellison-Davis
Global Shopper Marketing
Director
FRIESLANDCAMPINA
RELATIONSHIP ECONOMY
Tom LaForge, Global Director of Human & Cultural Insights, THE COCA-COLA COMPANY
SHOPPER MARKETING
Martina Steinberger-
Voracek, VP CEE Sales, HENKEL
CONSUMER TRENDS
Henry Mason,
Global Head of Research and Managing Partner, TRENDWATCHING.COM
INNOVATIONS IN
EMERGING MARKETS

Paco Underhill Retail Expert and Best-Selling Author, Why We Buy: The Science of Shopping and What Women Want
 
Event Partners
Kantar red dot square TNS
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