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The International Shopper Insights in Action Event
Uniting the world's most influential FMCG Suppliers and Retailers to share
best practices, industry innovation and illustrate the value of activation at
retail. Leading Researchers, Category Managers, Shopper Marketers and Merchandisers attend to explore consumer and shopper behavior, the
decision journey and how to champion the value of activating intelligence
for basket growth.

VISIONARY KEYNOTES
BIG DATA AND THE FUTURE OF SHOPPING
Viktor Mayer-Schönberger, Author, Big Data:
A Revolution That Will Transform How We Live, Work, and Think

SHOPPER MARKETING
Martina Steinberger-
Voracek, VP CEE Sales, HENKEL

RELATIONSHIP ECONOMY
Tom LaForge, Global Director of Human & Cultural Insights, THE COCA-COLA COMPANY

THE ART OF THINKING DIFFERENTLY
Bas Verhart, Co-Founder and Executive Director, THNK – THE AMSTERDAM SCHOOL OF CREATIVE LEADERSHIP
CONSUMER TRENDS
Henry Mason,
Global Head of Research and Managing Partner, TRENDWATCHING.COM
BRAND INNOVATION
Hans-Willi Schroiff, Ph.D., Former Corporate VP of Market Research, HENKEL, Honorary Professor, RWTH AACHEN SCHOOL OF BUSINESS AND ECONOMICS
Strategic Partners
Kantar TNS
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